LeadTeam is a subsidiary & in-house marketing agency for SWEAT440 Corporate & Franchisees. As VP of Marketing, I work with SWEAT440's CBO to set the annual and quarterly marketing plans for SWEAT440. Leads an international team of 6 full-time employees and several part-time contractors to strategize, create and execute the marketing strategy for SWEAT440 as a brand. We also provide studio-level support across multiple channels including paid digital, including Meta and Google, organic social media, printed collateral, and fractional CMO services. - Developed a comprehensive annual marketing plan with quarterly calendars to engage with clients at all lifecycle stages - from driving in new leads, engaging warm leads, keeping members excited and re-engaging with lapsed clients.- Rolled out resources to studio teams such as promotional execution guides, best practices for studio photoshoots, and training resources for social media management and grassroots efforts. - Created a comprehensive, scalable New Store Opening program to consistently hit presales membership goals and set new studios up for success from Day 1.- Implemented Traction EOS, including L10 meetings, weekly 1:1s, and OKRs to empower the team to prioritize and drive results within their day-to-day work.

Responsible for marketing strategy and execution for multiple client accounts. Manage cross-functional teams on both client-side, in-house and outside agencies to drive a cohesive brand message and ad performance. Successfully expands client contracts to increase agency revenue. Operations leader, spearheading initiatives to drive operational efficiencies and employee relations to scale the agency for growth.- Increased traffic and engagement across all digital marketing channels by creating an integrated marketing strategy for a national architecture and design firm. - Led a cross-functional team of 6 to create a new website with an e-commerce function to launch on-time for a residential and commercial fitness equipment supplier. Optimized new website for SEO and introduced new Google Ad campaigns to increase new visitors by 74% in the first few months after launch. - Increased new user traffic on the website by 13% for a large international managed services provider by project managing a cross-functional marketing team to launch an integrated marketing strategy.

Create omni-channel marketing strategies to assist new franchise locations through first year. Head cross-functional team in project management from strategy to launch, ensuring stores open on time with trained staff and hitting pre-sales goals. Enhance iterations of marketing programs and playbooks for use across future store and franchise openings. Build relationships with clients to identify key business issues, anticipate needs, and discuss solutions and strategies. Oversee team of marketing professionals and agencies to drive breakeven results in Month 1. - Surpassed Big Blue Swim School Marketing lesson sales goal 200% by developing new location opening playbook- Doubled new store membership sales for Restore Hyper Wellness by establishing integrated marketing strategy.- Increased 2021 Q4 membership 150% at Heyday Skincare Bethesda store by implementing 360 marketing strategy

Oversaw 10 new franchisee CorePower Yoga studio expansions with Level 4 Yoga (subsidiary of Level 5 Capital) and 4 region-wide promotions in Phoenix, Chicago, Charleston, and Raleigh markets. Created multi-channel marketing campaigns and programs for new studio projects while gaining buy-in with stakeholders. Analyzed channel Returns on Investment (ROI) to advise resource distribution. Improved iterations of new studio opening process based on historic data and learnings.- Exceeded sales target for 70% of new stores opened up to 300% by improving customer experience (CX) design- Increased membership 20–46% across Phoenix, Chicago, and Raleigh locations by running region-wide promotions

Coached team of 7 sales associates to drive studio sales, client satisfaction, and member retention. Built relationships with local businesses to organize community events and negotiate corporate memberships. Collaborated with fitness teams to deliver seamless client experience. Participated in meetings with studio managers to share Best Practices and generate ideas for events.- Achieved over 70% conversion rate from trial to full membership by generating targeted leads from community events- Expanded reach to new market by overseeing development and management of Chicago-Edgewater location opening

Educates guests on the fabric, features, fit, and function and the design intent of the productEmpowered to make decisions and be in choice in order to do the right thing for the guestLeads through the related practices of leading self and leading others. Provides guests with world-class education and guest experience by speaking authentically about product, culture and community through personal experiences and technical educationTakes full responsibility and accountability for meaningful and measurable goals that supported in achieving vision grounded in wonderment and learning; personally responsible for success and happiness in all aspects of my life

Superior Customer Service & Day-to-Day Employee RelationsLeave Management, Including: FMLA, Short & Long Term Disability, Maternity, Paid Sabbatical, Unpaid Leaves of Absence and Worker’s CompensationOn-Boarding New Hires and Transfers; including the rollout of digital new hire paperwork, e-Verify, and revamping "Day 1" onboarding experience.HRIS Data Entry and ReportingBenefits AdministrationOff-boarding and exit interviews, including implementing new exit interview tracking systemTrain and mentor a new full time administrator and several contractorsOrganize a backlog of personnel files and immigration public access files