Working to create a way to empower people who care about our Planet to meaningfully help the environment, protect nature, and create a better future, together.We believe that collective might can bring about monumental change. It's time to make a meaningful difference.

- Spearheaded the establishment of an internal UX and research team for a business price comparison website, covering multiple sectors including energy, insurance, broadband, and finance.- Transformed the customer experience by revolutionising a standard call-back form with digital online journeys.- Conducted extensive user testing and identified the need for a hybrid journey, combining online processes with agent assistance and screen sharing for pricing information.- Developed strong partnerships with leading UK price comparison websites such as Compare The Market, Uswitch, MoneySuperMarket, and Confused, as well as collaborating with Just Eat and Starling Bank.- Expanded product offerings by creating white-labelled versions of the company's products, leveraging these partnerships, and enhancing the reach and impact of the services provided.

- Successfully served as a hybrid of Design Operations and Lead UX, overseeing work allocation, continuous improvement, process implementation, and one-to-one people management.- Led design, prototyping, and research efforts for multiple clients, including high-profile organisations such as Public Health England, TUI, Travelopia, SJP, Sopra Steria, Virgin, and Value Retail shopping villages.- Implemented design discipline, prototyping methods, and discovery phases, including Google design sprints and development handoff processes, to establish efficient workflows and deliver high-quality design solutions.- Instigated and rolled out a structured people framework with career ladders, values, goals, and objectives.- Introduced behaviour change methodologies, design systems, and continuous improvement initiatives.- Played a crucial role in driving technical innovation and elevating the organisation's design capabilities.- Achieved remarkable reach and impact, as products developed under personal leadership attained a user base of approximately 1 in 10 people in the UK, reflecting widespread adoption and high user engagement.

- Built successful partnerships with renowned agencies We Are Apps, Virtusa, and Dogfish Mobile as a freelancer.- Secured the trust of to handle projects for notable clients like Sky, BT Openreach, Virgin Media, and Network Rail.

- Completed successful projects with renowned brands like Westfield, Sky, Captain Morgan, Ford, Mary Berry, etc.- Piloted the creation of Sesame recipe manager, an innovative screen scraping recipe app for easy user access.- Invented a first-in-class template solution for Primrose Bakery in partnership with Penguin Random House, revolutionising their digital presence and enhancing their brand image.- Developed an iBeacon solution that garnered significant attention and was featured on BBC Click, showcasing its technological advancements and impact.- Drove user engagement, streamlined processes, and leveraged cutting-edge technologies to achieve key results.- Contributed to the growth and success of We Are Apps, helping garner industry recognition and client satisfaction.