Co-managed communications and brand-awareness marketing efforts by drafting emails, creating graphics, designing flyers, and planning launch dates for each campaign. Attended the first ever Jostens yearbook convention with representatives from Harvard, Brown, Providence, Dartmouth, and Boston in November 2022 to discuss and advance our workflow and design practices. Aided in the onboarding process, in developing new business practices, and in the copy-editing and photo selection processes for the final product.

Streamlined internal communications for the behavioral science team by building an intake form and an internal site. Proposed content and messaging for the new landing page. Collaborated with the Global Digital team in an effort to better target the financial advisor audience through language. Presented research regarding research partnerships in the industry, strategies to maximize PIMCO's partnership with Chicago Booth's Roman Family Center for Decision Research, and other ways to emphasize PIMCO's investment in behavioral science.

Sourced and screened companies against our acquisition standards and reached out to brokers about potential deals. Conducted preliminary industry research, financial statement analysis, financial modeling, and analyzed CIMs. Compiled information for a slide deck to present our analysis of the growth opportunities for a favorable deal.

Focused on brand-awareness marketing efforts by generating online content (articles, infographics, social media), contacting media outlets for coverage, and planning presentations for informational events. Conducted primary market research by planning focus groups, creating surveys, and reporting those findings to the manager.