• Driving social media engagement through strategic posting schedules, tailored hashtag usage, and engaging visual asset creation, resulting in 247% increase in social following.• Leading diverse cross-functional teams of 2-3 via remote meetings to derive user insights from market research and A/B testing to boost mobile app revenue.• Managing editorial calendar, ensuring timely publication of relevant, high-quality content that resonates with target audiences.• Tracking analytics and user activity for behavioral patterns along user journey that impact app conversion rate.• Coordinating with external partners and influencers to create ad hoc value-added digital collaborations that elevate brand visibility and blend respective strengths.

• Streamlined product design process through effective interpersonal collaboration with cross-functional teams, ensuring seamless integration of UX research findings with over 50% increase in time saved.• Spearheaded in-depth user interviews and gathered valuable insights to inform product development decisions, including when to pivot.• Optimized user flows by mapping customer journeys and identifying areas of friction within digital experience, increasing user retention by 136%.• Influenced product strategy by synthesizing user needs into actionable insights for executive decision-makers.• Liaised with team to capitalize on warm engagement from demand generation in overseeing content marketing goals.

• Utilized agency content mix to anchor assets and implement a digital content marketing strategy resulting in 525% increase in homepage views.• Created and implemented targeted funnels to acquire new leads and nurture MQLs to SQLs, resulting in 261% increase in benchmarks for sales year-over-year.• Maintained data collection processes, produced targeted reporting, and conducted data analysis on inbound and outbound marketing and sales campaigns.• Defined clear style guide, tone, brand consistency, and content strategy, published original content, leveraged employee expertise, and built relationships with technical writing PaaS and SaaS partners.• Brainstormed, researched, wrote, edited, and optimized on-site content (case studies, articles, blog posts, etc), long-form content (eBooks, whitepapers, guides, etc), social media posts, landing pages, email campaigns, etc.• Implemented digital content strategy that increased organic website traffic by 120% within 6 months through SEO best practices, targeted content creation, and multi-platform distribution, resulting in increased lead generation and revenue.

• Conducted in-depth research and leveraged Bank of America's internal resource network to source recorded loan documents and send finalized packets to the Department of Housing and Urban Development (HUD).• Edited and notated all document verbiage to reflect recorded vesting titles for legal compliance.• Designed, proposed, and implemented a new operations training flow to speed up the mortgage and loan origination editing process, which resulted in a significantly higher accuracy rate over the previous method.

• Worked and trained new employees in conversion optimized plan-o-grams, endcap inventory merchandising, daily revenue auditing, cash handling, floor sales, color theory, paint consultation and mixing, customer service, ongoing safety, and machine operation.• Researched inventory discrepancies between weekly reports and physical product to resolve quantities on-hand and reflect accurate housewares merchandise, which resulted in over $500 of misplaced products being recovered.• Mitigated high-volume traffic regularly and received positive feedback from management and customers for upholding exceptional service and efficiency, as proven by numerous WOW! Awards.