Jamie Sanders Email & Phone Number

Seasoned copywriter and commerce writer with over 20 years experience in fashion, beauty and lifestyle.I create compelling copy for the complete digital experience (homepages, emails, lookbooks, product copy, blogs, social media, SEO optimization), in-store signage and window displays, on product marketing and product packaging, direct mail, catalogs, acquisition advertising (Facebook, Pinterest, Instagram and display), headlines and taglines, marketing campaign concepts, product naming, editorial calendars and social content strategy/creation, video, and more. Commerce/editorial clients include: Hearst’s Best Products, Insider, InStyle, MindBodyGreen, People, Shape, StyleCaster, The Kitchn, The Spruce, TODAY.com, U.S. News 360 Reviews, Well+Good, WWDCopywriting clients include: Benefit Cosmetics, Cam Webb Agency, Dermalogica, Drybar, HydraFacial, Josie Maran Cosmetics, K-Swiss, Life360, Murad, NYDJ, PatchMD, Ruggable, Splendid, Squeeze Massage, St. John, Stasher, SUGARED + BRONZED, Tatcha, The Broad, Unique VintageFull client list and portfolio available at jamieallisonsanders.com.

Us

Contributing writer for InStyle's fashion and beauty sections. Pitch and write 2-3 articles per week.

Us

Write 2-4 commerce stories and roundups weekly within the fashion, beauty and lifestyle categories.

New York, Ny, Us

Contributing writer for Well+Good's fashion and beauty verticals. Pitched and wrote up to 6 articles per month.

Created one of the first beauty blogs in January 2007. Sustained consistent growth to 21,000 monthly unique visitors, 30,000 monthly pageviews, and over 40k followers across blog and social channels.Write about new products and spa treatments, feature interviews with industry insiders, attend Fashion Week and industry events.Cultivate presence on the web through Twitter (BeautyChick101), YouTube (Cruella52), Instagram (BeautyChick101) and Facebook (facebook.com/thebeautyoflife).Work on sponsored campaigns and content with leading retailers including Crest, Philosophy, Coffee Bean & Tea Leaf, Olay, Murad, Nolah, Her Universe and First Aid Beauty.

Irvine, California, Us

Concepted and wrote all product campaigns, sale campaigns and overall seasonal handles, headlines and taglines.Wrote copy for all Retail and Product deliverables including emails, landing pages, organic and paid social, and store signage.Named products and tools, including Big Swig Thickening Spray, the Cure Liqueur collection, and The Beach Bender Triple Barrel Waver.

Sole copywriter for all brands within the agency.Wrote copy for all client touchpoints, including email, web, social and store signage.Concepted copy for campaign launches and named new products.Helped develop copy and branding for new clients, including one sheeters, brand decks, voice and tone.Brands: Drybar, SUGARED + BRONZED, Okay Humans, Varnish Lane, Squeeze Massage, Becket + Quill, Alchemy 43, PLATEFIT, Cosmakery

Burbank, Ca, Us

Wrote copy for daily emails, promo emails, homepages, and Instagram stories.

El Segundo, California, Us

Wrote copy for blog posts, all monthly promo assets, and social media. Assisted in the creation of a skincare library, which features SEO-rich content across 20+ blog posts.

San Francisco, Ca, Us

Created SEO-rich content for Tatcha.com, including: 30+ blog posts, category pages, SEO web copy blocks and individual PDPs.Wrote copy for editorial emails and all promotional campaigns (email, web and paid social assets).

Los Angeles, California, Us

Worked with marketing team to develop and write copy for all assets: emails, landing pages/homepages, press releases, product descriptions, campaign taglines and microsites.Developed, concepted and created copy for all special launches and collaborations, including Harry Potter, Heal the Bay, Girl Scouts, NOH8, California Conscious and Magic the Gathering.

Newport Beach, Ca, Us

Wrote copy for all assets for the e-commerce site and 49 boutiques for this American luxury house founded in 1962, including: daily emails, SMS notifications, product naming and descriptions, lookbooks, store signage and paid social.

San Mateo, California, Us

Wrote copy for weekly emails, push notifications, social posts, blog posts and in-app messages for the leading family safety app with over 25 million members worldwide.Collaborated with marketing, PR and design teams on copy needs.

Los Angeles, California, Us

Wrote copy for the DTC/digital business, including: all emails (30+ per month), homepage (weekly refreshes), paid social ads (5-10 per month), product copy (500+ styles per season).Collaborated with design, merchandising and CRM teams on priorities to craft stories, write copy and plan monthly email calendar.

Irvine, Ca, Us

Wrote copy twice monthly for lookbooks appearing on wetseal.com, including title and subcopy for the lookbook and headlines/subheads for each image. Copy was also utilized in posts on West Seal's Instagram.

El Segundo, Ca, Us

FABLETICS: NOVEMBER 2017-JULY 2018Developed and maintained brand voice for Kate Hudson's active-lifestyle brand founded in 2013, with 1 million VIP members worldwide and 24 retail stores.Worked with marketing and design teams to create and amplify monthly brand messaging and stories across all touchpoints for consumer-facing channels: online marketing (daily emails, monthly website updates), social media, paid acquisition, store signage, product naming, on-product marketing and third-party advertorials.Oversaw and managed team of copywriters.Wrote all quotes and copy for Kate Hudson's monthly picks and Demi Lovato's quarterly capsule collections.JUSTFAB: OCTOBER 2016-NOVEMBER 2017Developed and maintained brand voice for leading fashion-subscription e-commerce site and lifestyle fashion brand with over 8 million members worldwide.Wrote copy for all channels for both JustFab and PS By JustFab: catalog (28 pages/4 times annually), product copy and naming, on-product marketing, direct mail, third party advertorials, social media and the total digital experience (including site refreshes 2x/month, 7+ emails weekly).Analyzed subject line data to optimize content, increase email open rates and provide copy expertise.Managed team of copywriters.Partnered with teams company-wide (marketing, clothing design, creative, merchandising, social media) on brand copy and initiatives. Includes driving concept, creation and copy for partnerships with Sexy Hair, Chloe Lukasiak from Dance Moms, Tarte, Lovely in LA and more.

Houston, Texas, Us

Oversaw and cultivated the brand voice and narrative for this award-winning retailer with 250+ stores nationwide and charmingcharlie.com.Wrote copy for all channels: in store, product copy and naming, direct mail and the total digital experience.Directed and managed a team of copywriters, including hiring freelancers to handle excessive product copy workload.

Copy for emails (3-4 per week), store signage, new product launches.

New York, Ny, Us

Developed and managed brand voice for both Splendid and Ella Moss.Sole copywriter for all channels: on-product marketing, in-store signage, product copy, seasonal advertising initiatives, social media, product naming and the total digital experience.Partnered with graphic design, marketing, social media, buying and design teams on brand copy and initiatives.Concepted seasonal handles and story ideas in partnership with design and marketing teams, which were translated across all company channels.

Pittsburgh, Pa, Us

Creator and manager of brand voice for American Eagle Outfitters, a specialty retailer with 900+ stores nationwide + ae.com.Wrote all copy for on-product marketing, in-store signage, direct mail, seasonal advertising initiatives and the total online experience (emails, homepages, lookbooks and product copy).Developed copy for both the Aerie and AEO apps, including all updates in the Apple and Android stores.Author of seasonal concept story in collaboration with design and marketing teams.Managed team of copywriters.

Pittsburgh, Pa, Us

Sole product copywriter for AE.com, Aerie.com and 77Kids.com, including naming of every product (500-1,000 products per month).For the Aerie brand: customer emails (5-10 per week), homepages and landing pages (2-3 per week), concept branding, hangtag and packaging copy, product taglines, store signage, social media.

Teen, Beauty, Mom & Celebrity Dish Daily: 5 fashion & beauty posts per week.

New York, Ny, Us

Managed a team of 6 copywriters.Created Style Manual for Bloomingdales.com creative team in both merchandise and creative copy.Revamped the quarterly Style Guide section on the website to turn it from a static 1-page layout to flash trend lookbooks built out for each seasonal trend.Product copy for Contemporary, Handbags and Beauty.Sole writer for homepages (3-4x weekly), lookbooks, landing pages (4 at 3x weekly) and emails (20 per week).

Responsible for all beauty coverage: researched and wrote 3-4 beauty articles each month, including Hair Brushup (hair story), Hot Stuff (focusing on a specific scent or color each month), and Jamie's Top 5 (my top 5 picks each month of the best treatments and products, revolving around a specific theme).Called in products.Maintained cohesive database of over 1,000 PR contacts.Attended fashion shows and beauty events.

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Responsible for all copy, including direct mail, catalogue and magazine.

New York, Us

Wrote and edited merchandising copy for all Ralph Lauren brands (Collection, Black Label, Blue Label, Purple Label, Lauren Ralph Lauren, RRL, Kids and Home) for RalphLauren.com.Managed the junior copywriter.Maintained a cohesive merchandising copy archive.Liaised weekly with sample coordinators and merchants to review copy deadlines and manage timelines.Conceptualized and wrote pieces for the Style Guide section of RalphLauren.com.

Obtained credits for all men’s and women’s clothing and accessories (over 500 per issue).Fact-checked all information with buyers and PR representatives.Developed monthly credit spreadsheet and maintained database of over 1,100 fashion PR contacts.Cataloged invoices for clothing called in for photo shoots, called in clothing for upcoming fashion spreads.

New York, Ny, Us

Obtained all fashion and accessories credits (500-1,000 per issue).Wrote and edited all fashion captions and the “Where to Buy” section in each issue.Created catalog of phone numbers for all stores and designers featured in the magazine.Generated editorial credit report spreadsheets for the Editor in Chief.Liaison between fashion department and PR representatives for over 1,100 fashion brands and designers.