Westwood Strategies is a boutique communication, PR & marketing agency with a focus on helping our clients communicate stories worth telling. [westwoodstrategies.ca]

Teaching second, third, and fourth-year undergraduate courses in the School of Communication Studies - Public Relations.Courses include Storytelling in the Digital Era, Financial Public Relations, Issues and Ethics, Public Relations Management, Government Public Relations, and Issues Management, Risk and Crisis CommunicationsUtilized instructional design theories to create engaging courses that exceeded the required learning outcomes.

Teaching undergraduate third-year and fourth-year public relations courses in the department of Communications, Media and Film.Courses include Introduction to Public Relations and Public Relations Online

Responsible for the development and execution of the marketing and communications strategy supporting the revenue goals of the company.Provides strategic counsel to senior leadership team on business strategy and best practices.Acts as the media spokesperson where appropriate, and provides media training to senior leaders.Collaborates with the technical teams to develop compelling, creative, and accurate content focused on key target markets.Produces content marketing plans, campaigns, and initiatives, to build brand awareness and grow the global reputation, while driving traffic and engagement. Designs and develops all communication and marketing materials for both internal and external audiences - including employees, clients, and investors.Assists in planning and executing on special events, trade shows, and conferences, including event concepts and logistics, creating unforgettable experiences, and strategizing with the sales team on conference needs.Creates content for major bids, presentations, award submissions, and BOD meetings.

Responsible for coordinating team members in the Digital Communications Centre of Excellence, as well as external resources, to advance Public Affairs and Communications objectives.Provide external digital communications support and counsel across the company's business units.Ensure the effectiveness of all digital channels as vital tools for the enterprise to inform and engage with its audiences.Lead the use of tools and strategies that support greater engagement with stakeholders in partnership and alignment with Community and Indigenous Engagement teams.Lead the development and execution of project-specific digital strategies to provide advancement of Public Affairs and Communications goals.Lead the development and execution of campaign-style quick responses in digital channels.Support the development and execution of digital advertising programs in support of projects, that help build support and acceptance for projects and align to Enbridge’s brand strategy.Lead the development and delivery of various digital communications collateral used in public and government engagement.

Develop and execute the enterprise social media strategy Lead an enterprise-wide social media committee that works to enhance our digital communications, strategically integrate business units across the company and foster a supportive peer-networkDevelop creative and strategic digital communications that include, but are not limited to, blog posts, infographics, social media posts, comments and replies.Execute the day-to-day online social monitoring and analysis process.Identify, evaluate and report potential company risks from online activities by landowners and stakeholders, environmental organizations, and employees.Develop and execute digital marketing and advertising campaigns.Assist with the development of digital content that supports the brand, projects, and external advertising campaigns.Develop communication proposals, plans and strategies to support the broader public affairs and communication team.Identify and act on opportunities to better engage with external audiences and grow the digital engagement tactics.Act as an advisor and thought leader on the latest digital trends, conversations and mediums.

Receive and respond to media requests.Create and curate content for the company’s various social media accounts while increasing the number of followers and level of online engagement. Act as the community manager while monitoring and interacting with various audiences through the company’s many social media accounts. Editor of the external company website with more than one million monthly views, accountable for content creation and site maintenance. Write content for the company’s internal newsletters, emails and intranet. Draft and edit customer communications distributed to over two million customers. Create media plans to complement various marketing plans and programs. Create communications strategies for Construction and Operation projects. Act as the PIO on behalf of the company during incidents. Complete additional communications projects as required (news releases, digital media strategies, crisis communications, speech editing, etc.).