I help brands—from early-stage disruptors to global leaders—achieve sustainable growth through data-driven eCommerce and omnichannel strategies. With over 15+ years in digital growth, I’ve led transformative initiatives and delivered measurable results for both high-growth startups and established global brands:🚀 Transformed Walmart’s Online Grocery from concept to 1,000+ markets as a founding team member, changing the way consumers grocery shop🚀 Built Nike’s Global Apparel eCommerce division as Digital GM, launching Hijab, Yoga, and Maternity lines and 2x revenue in 3 years🚀 Led Vital Proteins’ eCommerce team to 30% YoY profitable growth, culminating in a Nestlé acquisition🚀 Advisor to early-stage startups at Stripes and Starshot Ventures with a focus on DTC efficiency and Amazon expansionWith experience across Fortune 50s like Walmart, Nike, and Sony, as well as emerging brands like Vital Proteins and Everlane, I bring agility and precision. Through my work as an eCommerce advisor and fractional CXO, I scale early-stage brands through DTC, Amazon, and Retailer.com strategies, taking brands from 6 > 7 > 8 > 9 figures.My core principles for sustainable growth include:1️⃣ Customer-Centric Growth: I lead with audience insights that impact branding to product development, and marketing, tying back to the problem to solve for consumers2️⃣ Big-Picture Strategy: I tap into growth strategies that span the customer journey, from product management, acquisition and retention marketing, and GTM plans that apply across DTC, Amazon, and Retailer.com.3️⃣ Data-Driven Decisions: I foster a culture where teams know what works, why, and use it to drive strategy and prioritization through dashboards and strategic plans that scaleAs a top-rated instructor on Maven (4.9/5 stars), teaching eCommerce 201 - as well as a 1:1 coach - I also work with emerging digital leaders, career switchers, and early stage founders, helping them confidently chart the next steps toward growth and success.Ready to unlock your next phase of growth? Let’s make it happen. I support brands in fractional, advisory, consulting roles (including audits!), tailoring my approach to meet your unique needs. I also offer 1:1 coaching. Drop me a message to learn more.-Notable highlights: Speaker at flagship eTail events on digital growth, acquisition, & profitability, and has been a keynote speaker and guest lecturer at UC Berkeley, USC, NYU, and UC Dublin. Recognized in eCommerce as one of the 30 Most Influential in eCommerce in '22 and a Top Woman in Retail on the Rise in '21.