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Jamie A. Lee Email & Phone Number
Expert
at
Intro
1 work email found
@vitalproteins.com
3 phones found area 503 and 646
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Who is Jamie A. Lee? Overview
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Jamie A. Lee is listed as Expert at Intro, a with 218 employees, based in United States. AeroLeads shows a work email signal at vitalproteins.com, phone signal with area code 503, 646, and a matched LinkedIn profile for Jamie A. Lee.
Jamie A. Lee previously worked as Ecommerce, Growth, Product, & Omnichannel | Consultant, Advisor, Fractional Exec at Independent Consultant and Executive Advisor, eCommerce & Growth at Stripes. Jamie A. Lee holds Master Of Business Administration (Mba) from University Of California, Berkeley, Haas School Of Business.
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jlee@vitalproteins.com
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Profile bio
About Jamie A. Lee
I help brands—from early-stage disruptors to global leaders—achieve sustainable growth through data-driven eCommerce and omnichannel strategies. With over 15+ years in digital growth, I’ve led transformative initiatives and delivered measurable results for both high-growth startups and established global brands:🚀 Transformed Walmart’s Online Grocery from concept to 1,000+ markets as a founding team member, changing the way consumers grocery shop🚀 Built Nike’s Global Apparel eCommerce division as Digital GM, launching Hijab, Yoga, and Maternity lines and 2x revenue in 3 years🚀 Led Vital Proteins’ eCommerce team to 30% YoY profitable growth, culminating in a Nestlé acquisition🚀 Advisor to early-stage startups at Stripes and Starshot Ventures with a focus on DTC efficiency and Amazon expansionWith experience across Fortune 50s like Walmart, Nike, and Sony, as well as emerging brands like Vital Proteins and Everlane, I bring agility and precision. Through my work as an eCommerce advisor and fractional CXO, I scale early-stage brands through DTC, Amazon, and Retailer.com strategies, taking brands from 6 > 7 > 8 > 9 figures.My core principles for sustainable growth include:1️⃣ Customer-Centric Growth: I lead with audience insights that impact branding to product development, and marketing, tying back to the problem to solve for consumers2️⃣ Big-Picture Strategy: I tap into growth strategies that span the customer journey, from product management, acquisition and retention marketing, and GTM plans that apply across DTC, Amazon, and Retailer.com.3️⃣ Data-Driven Decisions: I foster a culture where teams know what works, why, and use it to drive strategy and prioritization through dashboards and strategic plans that scaleAs a top-rated instructor on Maven (4.9/5 stars), teaching eCommerce 201 - as well as a 1:1 coach - I also work with emerging digital leaders, career switchers, and early stage founders, helping them confidently chart the next steps toward growth and success.Ready to unlock your next phase of growth? Let’s make it happen. I support brands in fractional, advisory, consulting roles (including audits!), tailoring my approach to meet your unique needs. I also offer 1:1 coaching. Drop me a message to learn more.-Notable highlights: Speaker at flagship eTail events on digital growth, acquisition, & profitability, and has been a keynote speaker and guest lecturer at UC Berkeley, USC, NYU, and UC Dublin. Recognized in eCommerce as one of the 30 Most Influential in eCommerce in '22 and a Top Woman in Retail on the Rise in '21.
Listed skills include Product Marketing, Marketing Management, E Commerce, Visual Merchandising, and 31 others.
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Intro
19 roles · 20 years
Jamie A. Lee work experience
A career timeline built from the work history available for this profile.
Ecommerce, Growth, Product, & Omnichannel | Consultant, Advisor, Fractional Exec
I help hypergrowth brands unlock their next stage of efficient eCommerce growth through fractional, interim, advisory, and consulting engagements. Here's how:SCALE YOUR DIGITAL MARKETPLACE-Driving marketplace expansion by balancing Amazon and DTC growth, while crafting distinct differentiation strategies-Maximizing retail media and promo opportunities on Amazon to boost visibility, drive conversions, and capture incremental growth during key momentsDRIVE EFFICIENT DIGITAL MARKETING-Scaling growth efficiently while keeping customer acquisition costs (CAC) in check-Increasing customer retention and lifetime value (LTV) through email, SMS, and loyalty-Utilizing a ‘test & learn’ approach to pinpoint successful campaigns and channels, then amplifying them for maximum impactBUILD A BEST IN CLASS PRODUCT MANAGEMENT ENGINE-Building a high-impact product management organization with clear goals, cross-functional collaboration, and agile processes to drive innovation and market responsiveness.-Optimizing conversion rates and boosting AOV through data-driven testing, UX enhancements, and targeted upsell strategies to maximize customer value.ESTABLISH COMMERCIAL ORGANIZATIONAL LEADERSHIP & PROCESS OPTIMIZATION-Empowering team development by building high-performing, collaborative teams focused on accountability, growth, and shared success, and streamlining process through clear workflows-Right-sizing budgets for maximum return by enhancing forecasting accuracy with data-driven models and scenario planning to align resources with growth targets and guide strategic investment decisions-Evaluating and refining agency partnerships to ensure alignment with brand goals, recommending new partnerships when necessary to maximize effectiveness and maintain strategic focusClients include: Bio.me, Bond, RNWY, Cocomo, SHII, Cowboy Colostrum, Rizos Curls, Horace, Crown Affair, Brunt, and Shibumi ShadeFor more information, connect with me here: jamiealee.com
Executive Advisor, Ecommerce & Growth
Stripes Group is a leading growth equity firm that makes $10-150 million investments in internet, software, healthcare IT and branded consumer products businesses and currently has $1.5 billion+ in assets under management. Portfolio companies include Refinery29, Reformation (acquired by Permira), On Running, Erewhon, Levain Bakery, The Black Tux, Monday.com, and Gimlet Media (acquired by Spotify).Advising role is focused on eCommerce growth, channel development, strategy, & talent planning for consumer goods, health & wellness, & fashion brands - to propel brands into their next chapter of growth.
Adjunct Lecturer, Product Management
In my role as an Adjunct Lecturer, I lead live online Product Management courses for university-accredited certificate programs (serving universities such as University of Virginia, UNC, University of Oregon). I design and facilitate interactive sessions that emphasize practical application through hands-on exercises, case studies, frameworks, and collaborative activities.
Course Creator & Instructor
Maven's top rated eCommerce instructor (rated 4.9/5 stars), teaching eCommerce 201. Named as one of Maven's Top 50 instructors. Course Objective: Master the essential skills for eCom success. Develop a holistic marketing, product, GTM plan & pitch that gets buy-in & ROI.Course alum include leaders from: Amazon, Pinterest, Anyday, L'oreal, Owlet, Disney, Doordash, Nike, Everlane, Walmart, & Owlet.
Partner, Creator
Content includes webinars, guides, artifacts to drive eCommerce marketing and product management growth.Topics include: GTM blueprints, Promotion Best Practices, Retention Marketing, Market Tiering Frameworks, Product Management 201 (Operating Model, Executive Summary Templates, Top PM Hiring Questions)
Startup Mentor, Advisor
Member
Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
Vice President Ecommerce
• Led global eCommerce DTC, subscription, & digital marketplaces (i.e. Amazon) P&L for high-growth wellness brand that's created a new category - collagen. Built and oversaw 20+ person team across: digital business, project management, analytics, product/engineering/UX, digital marketing; and orchestrated new leveling & skill mapping for eCommerce career progression.• Led key consumer moments (>100% YoY growth)– eComm landed ’22 as highest growth channel, outpacing the marketplace; optimized digital marketing efforts (+25% YoY in ROAS); and revamped tech stack to become the most profitable channels across the brand's marketplace - to enable a successful full acquisition & integration to Nestle.
2022 - 2023
~1 yr
Head Of Digital Experience
• Led a team of 8+ digital business, content, & experience experts to drive the strategy & operations for Everlane's core digital experience. Exceeded team's profitability targets to unlock the next chapter of growth for the brand through revamped post-purchase, unit economics, and personalization initiatives.
2021 - 2022
~1 yr
Global Business Director/Gm - Apparel, Nike Direct (Omnichannel)
• Responsible for global apparel revenue and growth targets (Nike.com & Stores) outpacing targets in FY19 and FY20 to surpass $1B business• Built a new 20+ person offense, strategy, operating model, KPIs, insights, & roadmap for apparel: leading geo & global teams in bringing together business, brand, new commerce, merchandising, supply chain, services, digital/physical product, and operations• Through new “test & learn” engine & culture, ran 20+ pilots on new brand, digital experience, and member activations; beating member growth & site conversion targets• Built end-to-end offense, strategy for inclusive sizes (plus, big & tall), +94% YoY growth• Launched value workstream to solve for apparel fit, reducing returns 9% YoY• Led GTM launch for The Nike Polo, Maternity, building blueprint for apparel GTM• Provides digital & retail thought leadership across digital acceleration panels, summits• 1 year initiative on Mens & Womens Training & Gym digital business: growth on Nike.com was 3xoverall 3P marketplace and launched the Hijab, Metcon, Yoga, and Inclusive Sizing
2020 - 2021
~1 yr
Global Business Director/Gm - Apparel, Nike.Com (Ecommerce)
2017 - 2020
~3 yrs
Baby & Toys Category Lead, Partnership Marketing & Growth
As a Walmart growth consultant, form new Walmart.com digital partnerships and build existing partnerships through ongoing marketing, product, and strategy recommendations. Partners include: Kimberly Clark, Mattel, Lego, Nickelodeon, Disney• Launch new initiatives that offer brands new marketing solutions, and provide Walmart.com added monetization opportunities• Collaborate with product team in optimizing ad technology (Walmart Exchange - WMX) and digital solutions for our partners• Kicked off new monthly reporting series for brands as well as Walmart cross-functional teams (site merchants and merchants/buyers)
2016 - 2017
~1 yr
Omnichannel Marketing Manager, Online Grocery Pickup & Delivery
Retention/Loyalty + Product Marketing, Business Development - Walmart Grocery, OmnichannelPart of founding marketing team that built acquisition and lifecycle marketing tactics for Walmart Grocery, with a focus on launching new strategies to retain users and drive user frequency. • B2B Segment - Built lifecycle roadmap for new sector, and led a team of B2B Marketing and Sales managers to fuel growth in B2B• Referral Marketing - Worked cross-functionally with product and creative teams to launch and integrate program with current site, and lead continual optimizations of Walmart's pilot Referral Program• Sampling - Launched Walmart Grocery's inaugural sampling initiative and owns merchandising, fulfillment, creative, campaign, optimization strategy, and end-to-end experience• Social Advertising - Manages Facebook and Twitter advertising strategy and ongoing campaigns• Email & Offline Media - Built foundation and customer journey roadmap for Walmart Grocery email and direct mail channels, with close partnership with product, creative teams• Advocacy Marketing - Launched blogger and associate advocacy program to drive retention and advocacySelected as guest speaker for:• San Francisco Referral Marketing Exchange - Referral Marketing in eCommerce (2014)• Walmart eCommerce Divisional Town Hall - Influencer & Referral Marketing (2014), Loyalty Sampling Program (2015)• Walmart Global Online Grocery Academy - Product, Retention & Advocacy Marketing (2016)
2014 - 2016
~2 yrs
Associate Strategy/Business Manager, Online Grocery Pickup & Delivery
• Chief of Staff for Online Grocery GM• Go-To-Market Lead - Led pilot go-to-market delivery & pickup service launch in Denver, to serve as blueprint for market launches (1000+ markets)• Inside Sales - Launched and managed B2B sales program in Denver / Bay Area region• Site Merchandising - In close partnership with product, launched and managed site merchandising for redesign and inaugural site campaigns & analytics• Marketing - Launched email blueprint for Walmart Grocery• Market Insight - Launched ongoing insights reporting on competitors within food delivery space
2013 - 2014
~1 yr
Senior Business Analyst, @Walmartlabs
Project | The Goodies Co. Subscription BusinessResponsible for key product/social marketing, site merchandising, and strategic growth initiatives within @WalmartLabs, Walmart's innovation business unit.
2013 - 2013
Consultant
Digital Strategy & Growth Consulting• Provided digital, growth, marketing, sustainability strategy for industry leaders in the food (McDonalds - Europe), beauty (Hearst & Neutrogena), entertainment (Sony, Paramount Pictures), and financial services spaces (Merrill Lynch)• Established digital strategy & go-to-market blueprints for startups (seed fund stage) across retail technology, social platforms, CPG
2007 - 2014
~7 yrs
Ecommerce Site & Category Merchant, The Sims & Ea Sports Franchises
As a part of EA's "startup" eCommerce division, Origin.com, was responsible for site merchandising, pricing, and process optimization initiatives.• Category & Site Merchandising – Involved with product, pricing and feature strategy on EA.com and Origin.com to maximize conversion and revenue for The Sims and EA Sports• Pricing Strategy - Unveiled inaugural competitive price management tool - vendor, budget, data management, internal training - and cut 40% of yearly cost from prior year• Process Optimization - Established new process and cadence for Partner Marketing, Merchandising, and Operations team for US internal collaboration, which was later scaled to APLA & EMEA• Special Projects - Content management and site analytics support
2012 - 2013
~1 yr
Direct To Consumer Business Management, Leadership Development Program
Rotational management development program in Sony Electronics with a special focus on "startup" and innovation-focused initiatives within the organization. The program included rotations through: Sony Store, Retail Operations, Visual Merchandising, Project Management, Marketing Planning, and eCommerce.Roles spanned (in order): Assistant Store Manager, Operations Specialist, Visual Merchandising Specialist, Project Management Specialist, Associate Marketing Planner, and eCommerce Producer.
2010 - 2012
~2 yrs
2 education records
Jamie A. Lee education
Master Of Business Administration (Mba)
University Of California, Berkeley, Haas School Of Business
B.S., Business Administration, Concentrations: Strategic Management, Entrepreneurship; Communication Minor
Usc Marshall School Of Business
FAQ
Frequently asked questions about Jamie A. Lee
Quick answers generated from the profile data available on this page.
What company does Jamie A. Lee work for?
Jamie A. Lee works for Intro.
What is Jamie A. Lee's role at Intro?
Jamie A. Lee is listed as Expert at Intro.
What is Jamie A. Lee's email address?
AeroLeads has found 1 work email signal at @vitalproteins.com for Jamie A. Lee at Intro.
What is Jamie A. Lee's phone number?
AeroLeads has found 3 phone signal(s) with area code 503, 646 for Jamie A. Lee at Intro.
Where is Jamie A. Lee based?
Jamie A. Lee is based in United States while working with Intro.
What companies has Jamie A. Lee worked for?
Jamie A. Lee has worked for Intro, Independent Consultant, Stripes, Ziplines Education, and Maven.
How can I contact Jamie A. Lee?
You can use AeroLeads to view verified contact signals for Jamie A. Lee at Intro, including work email, phone, and LinkedIn data when available.
What schools did Jamie A. Lee attend?
Jamie A. Lee holds Master Of Business Administration (Mba) from University Of California, Berkeley, Haas School Of Business.
What skills is Jamie A. Lee known for?
Jamie A. Lee is listed with skills including Product Marketing, Marketing Management, E Commerce, Visual Merchandising, Social Media, Web Content Management, Content Management, and Multi Channel Commerce.
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