Jamie Atherton Email & Phone Number

Dubai, United Arab Emirates

YAZLE is a regional industry leader in digital marketing for the future and a unique digital ad-tech solutions provider.We are live in 10 markets covering the majority of the GCC & APAC regions, with an appetite to expand further. With our exclusive Partnerships with Elite digital platforms along with our rapidly expanding client portfolio, we have.

Dubai, United Arab Emirates

Recently acquired by Arabyads, AdFalcon provides state of the art mobile advertising technology that reaches millions of mobile users in the region. We are committed in assisting our advertisers meet their campaign’s objectives by offering precise targeting and real-time analytical tools. I leads the business, with a vision of creating programmatic, ad.

Dubai

• Lead on all commercial agreements and relationship with the top tier international media suppliers – Google, Facebook, Snapchat and Twitter
• Lead on all commercial activity for the group in the MENA region
• Lead on digital strategy surrounding supply chain management, viewability, brand safety, anti fraud and performance
• Digital liaison to GroupM agencies, specifically Wavemaker, Mindshare, Mediacom and Maxus
• Initiated the business plan for the Groups Trusted Marketplace – an advertising marketplace of highly viewable, brand safe digital content
• Advise and support younger digital members of GroupM across the region, holding training sessions and learning roundtables, specifically surrounding adoption to Facebook MCP (SEP and

Dubai Media City, Dubai, UAE

• Co-founded and launched AdZouk in 2011 and moved to Managing Director in 2013 as company began to scale.
• Was Arabian Business SME Entrepreneur of the Year Nominee in 2013 due to AdZouks startup success.
• Grew AdZouks agency footprint across MENA, centering around UAE and KSAagencies.
• Grew the AdZouk business from $0 to $4 million+ over a 6 year period.
• Spear headed AdZouks growth into markets outside of the MENA.
• Brand ambassador across all PR, marketing and communications.

Dubai Media City, Dubai

• Driving sales for the largest ad network in the MENA region. A more relevant, reliable, rapid, targeted and flexible solution that enables advertisers to get far higher click-through and conversion rates and better.
• Lead a team of 6 sales professionals across MENA.
• Mentor and coach to the commercial team.
• Implemented new performance based advertising (CPC, CPL, CPE, CPCV).
• Implemented new revenue streams as well as managing 3rd party partnership.
• Worked alongside marketing to ensure maximum engagement across suite of AdZouk products.

Headed up the online sales team who direct advertisers to connect with the qualityaudience AME Info attracts.Managed a team of 5 in Dubai, delivering a total budget in excess of $4 million per year. Budgeting, targeting and forecasting was at the core of my duties, alongside developing new advertising propositions.

Worked across EME, predominantly with MEED Projects and the display advertising part of the business

Ba, Msc, Sport Science, Physiology

Msc Sports and Exercise Science

Bachelor'S Degree, Sports Studies

Sport Science