YAZLE is a regional industry leader in digital marketing for the future and a unique digital ad-tech solutions provider.We are live in 10 markets covering the majority of the GCC & APAC regions, with an appetite to expand further. With our exclusive Partnerships with Elite digital platforms along with our rapidly expanding client portfolio, we have established ourselves as the preferred partner for the majority of agencies & globally renowned brands across all our markets.

Recently acquired by Arabyads, AdFalcon provides state of the art mobile advertising technology that reaches millions of mobile users in the region. We are committed in assisting our advertisers meet their campaign’s objectives by offering precise targeting and real-time analytical tools. I leads the business, with a vision of creating programmatic, ad tech and performance at our core.Arabyads is a young and vibrant mobile media company, established in 2010 and focused on mobile advertising and the mobile media industry in the Middle East. We have utilized our in-depth understanding of the mobile advertising eco system, knowledge, skills and expertise required to build a wide range of mobile media solutions and properties to cater to the massive mobile growth in the Middle East.

• Lead on all commercial agreements and relationship with the top tier international media suppliers – Google, Facebook, Snapchat and Twitter• Lead on all commercial activity for the group in the MENA region• Lead on digital strategy surrounding supply chain management, viewability, brand safety, anti fraud and performance• Digital liaison to GroupM agencies, specifically Wavemaker, Mindshare, Mediacom and Maxus• Initiated the business plan for the Groups Trusted Marketplace – an advertising marketplace of highly viewable, brand safe digital content• Advise and support younger digital members of GroupM across the region, holding training sessions and learning roundtables, specifically surrounding adoption to Facebook MCP (SEP and • • Digital ‘face and voice’ for GroupM Mena at events and conferences• Ownership of $100 million+ of clients digital advertising budget

• Co-founded and launched AdZouk in 2011 and moved to Managing Director in 2013 as company began to scale.• Was Arabian Business SME Entrepreneur of the Year Nominee in 2013 due to AdZouks startup success.• Grew AdZouks agency footprint across MENA, centering around UAE and KSAagencies.• Grew the AdZouk business from $0 to $4 million+ over a 6 year period.• Spear headed AdZouks growth into markets outside of the MENA.• Brand ambassador across all PR, marketing and communications.• Managed the ongoing P&L with CFO.       • Lead on all AdZouk sales activity and business growth within the Middle East, North Africa, UK and Australia.• Lead the day to day sales and marketing operations of now one of the largest digital advertising and online marketing hubs in the MENA region.• Implemented new revenue streams and 3rd party partnerships.• Diversified from a traditional ad network offering to a more video, social, SEO and performance (CPC, CPL, CPE, CPCV) driven business.• The lead and signatory on AdZouks Certified Publisher MENA Partnership with Google.• Managed a team of 19 sales and marketing professionals across Dubai, UK and Australia.

Driving sales for the largest ad network in the MENA region. A more relevant, reliable, rapid, targeted and flexible solution that enables advertisers to get far higher click-through and conversion rates and better ROIs, and publishers to monetize their inventories more efficiently.•Lead a team of 6 sales professionals across MENA.•Mentor and coach to the commercial team.•Implemented new performance based advertising (CPC, CPL, CPE, CPCV).•Implemented new revenue streams as well as managing 3rd party partnership.•Worked alongside marketing to ensure maximum engagement across suite of AdZouk products.

Headed up the online sales team who direct advertisers to connect with the qualityaudience AME Info attracts.Managed a team of 5 in Dubai, delivering a total budget in excess of $4 million per year. Budgeting, targeting and forecasting was at the core of my duties, alongside developing new advertising propositions.

Worked across EME, predominantly with MEED Projects and the display advertising part of the business