Senior Account Executive
Greater Philadelphia Area
* Developed strategic marketing & communications plans for nonprofit and corporate clients including Ronald McDonald House Charities, The Salvation Army, Girl Scouts, McDonald’s, and Dow Chemical Company* Managed day-to-day account activities and served as lead client contact for multiple accounts* Conducted targeted, proactive media relations, earning coverage in regional and national publications* Planned and managed events, both small- and large-scale* Penned speeches and byline articles for client leadership; work published in local and regional news outlets* Cultivated relationships with media and influencers to benefit client businesses* Managed multiple junior staff members in a deadline-driven environment Highlight:Event Manager, Ronald McDonald House Charities Annual Telethon, 2016 - Served as lead event manager of a large-scale fundraising campaign and live 16-hour telethon on Philadelphia's local CBS station - Executed a successful telethon on time and within budget, raising more than $1 million for the Charity - Coordinated all sponsor outreach, volunteer orientation, budgeting, recordkeeping and communications for the event, including management of nearly 75 sponsors and several hundred volunteers - Planned and hosted a separate sponsor recognition reception attended by more than 200 guests