Developed and implemented comprehensive marketing strategies to promote clinical services, focusing on key specialties such as cardiology, women’s health, oncology, and outpatient services.Collaborated with cross-functional teams including physicians, administrators, and marketing professionals to identify market trends, patient needs, and competitive landscape.Lead planning and execution of integrated marketing campaigns, utilizing a mix of digital channels, traditional media, content strategy, and community outreach initiatives.Conducted market analysis to identify target patient demographics, referral sources, and geographic areas for strategic growth.Oversaw production of marketing materials including print collateral, website content, social media posts, and email campaigns, ensuring alignment with brand and legal standards.Managed ~$1M advertising budget, track campaign performance metrics, and provide regular reports and recommendations for optimization to senior leadership.Cultivated relationships with external partners to enhance UPMC's visibility and reputation as a leader in clinical excellence.Served as a liaison between clinical departments and the marketing team, facilitating communication and coordination of all promotional efforts to grow both new and existing service lines.Kept up with industry trends, and recommend innovative approaches to drive patient acquisition and retention.

Led revitalization efforts for downtown business district, fostering collaboration among stakeholders and implementing strategic initiatives such as events, marketing campaigns, and business development programs to enhance economic growth and community vibrancy.