As the Product Manager of Rewards Products at Ibotta, I collaborate with technologists and stakeholders to simplify internal tooling for content management and provide Ibotta users redemption credit when they've earned it. Redeeming offers and getting credit should be simple, fast, and fun. Here's how we've changed things:• Increased user activity and gross profit by revising core app redemption functionality • Decreased time spent on internal content management tools by 80%• Maintain and simplify omichannel redemption opportunities for users

As the Associate Product Manager on the Rewards platform, I worked with Product leadership and engineers to develop basic enhancements to internal tools, as well as brought a new rewards product to market.

I developed relationships with contacts at multiple brand partners to understand their goals, and executed detailed content marketing campaigns to deliver on those priorities.

I supported and built performance marketing programs in order to deliver on client objectives including driving scale, incrementality, and increasing basket size.

Cartoon Network | Major League Baseball | and more...

CNN | OWN | and more...

Colorado Lottery | Vail Ski Resorts | and more...

The History Channel | CBS | and more...