Jamie Brocki Email & Phone Number

Cincinnati, Oh, Us

Zelis works with payers, providers, and healthcare consumers to harmonize each step of the payment process, empowering all to pay for care, with care.

Cincinnati, Ohio, United States

An inaugural role at the network, I developed and led the organization's Consumer Experience strategy, helping to drive a 21-point increase in NPS over 2 years by evolving how the organization listened to consumers, activated the learnings, and measured success. In 2022, NRC Health named the organization as #1 in the region for Consumer Loyalty and, for the first time ever, among the top 10 in the nation.

Mason, Ohio

This team is supporting the development of new B2B and B2C products, ensuring the voice of customer is influencing how we design, position and target new offerings that span digital, clinical, and insurance. This role has introduced the opportunity to engage and partner with transformative start-ups and partners, driving more agile marketing practices within the organization. In this role, I also completed a top talent leadership program for next-level executives and Deloitte's Future CMO's Academy.

Mason, Ohio

No doubt there is still work to do, but I dedicated this portion of my career, heart and soul to driving meaningful change to the way Anthem communicated with members. Of course harnessing our data and implementing new technology was key to being more personalized and relevant. But first and foremost, it was more about understanding and improving the consumer experience. That meant harmonizing member outreach across the organization, changing operational practices to build a foundation for digital engagement, applying a strong content strategy, using simpler language, and tackling policy and regulation. Only then did we pave the way for that new technology to do it's thing--and launch member engagement programs that significantly outperformed previous ones.

Mason, Ohio

Building strong customer engagement campaigns was the primary focus of this role—and the proof was always in the numbers. The team built hundreds of programs designed to drive more affordable health care choices, such as switching from brand-to-generic medications. Others were about breaking the paper habit – and opening up a more enriching (and cost effective) digital relationship. We were also stoked to roll out a new Explanation of Benefits (EOB) that ranked #3 out of 45 in the annual Dalbar assessment (an industry measurement survey), Anthem's highest ever rating.

What an honor to lead a talented team of nearly 100 writers, designers, production and marketing coordinators who provided creative services for 15k projects each year. Business partners even recognized our service-driven culture with 4.7/5 stars. To get there, I first had to manage a reorganization and consolidate six creative teams into one, including technology, charter, workflow, talent, and training. In the end, we also drove enough administrative efficiencies to take on the work of an additional 17 people! I also had the opportunity to champion a nationally recognized Plain Language program to address health literacy issues and the industry’s shift to consumerism--a career high for me.

Do you want fries with that? That’s the simplicity we aimed for when it came to adding Specialty products to the health insurance purchase. My team developed regional marketing plans to drive the cross-sell and retention of dental, vision, life and disability products. Success in this role required hip-to-hip partnerships and collaboration with local health plans – and a relentless focus on driving awareness of our Specialty offering.

A small agency, Wise Communications taught me how to be a jack-of-all-marketing-trades. I developed communication strategies, served as the primary media contact for 200+ press initiatives, coordinated media buys, and helped manage events, such as Beech Acres' For the Love of Kids conference (2k attendees). I also produced client collateral, including copywriting, graphic design, and print coordination.Key accounts: Episcopal Retirement Services, YMCA, City of Cincinnati, Cincinnati Parks, Ampac and Beech Acres

Cincinnati, Ohio, United States

Bachelor’S Degree, Communications & Business, Summa Cum Laude (4.0 Gpa.)

Certification, Health Coaching

IIN is the world’s largest health coaching and nutrition school.