Collaborate with cross-functional teams to optimize social media strategy, aligning with overall business objectives.Conduct in-depth analytic reports and competitor research to identify trends, strengths, and opportunities for improvement.Develop and executed data-driven social media campaigns, resulting in a % increase in brand visibility and engagement.Create visually appealing graphics and multimedia content for various social media platforms, ensuring brand… Show more Collaborate with cross-functional teams to optimize social media strategy, aligning with overall business objectives.Conduct in-depth analytic reports and competitor research to identify trends, strengths, and opportunities for improvement.Develop and executed data-driven social media campaigns, resulting in a % increase in brand visibility and engagement.Create visually appealing graphics and multimedia content for various social media platforms, ensuring brand consistency.Plan and maintain a content calendar, aligning with company goals and addressing audience needs and preferences.Successfully manage social media accounts, fostering a positive online community and driving customer engagement.Monitor and responded to audience feedback and inquiries, maintaining a positive brand reputation.Actively participate in industry events, conferences, or trade shows to capture engaging multimedia content and leverage networking opportunities to enhance symplr's online presence. Show less

Recruited and trained a dynamic team of ambassadors to enhance brand representation and content creation, resulting in increased brand awareness and engagement.Optimized webpages for four distinct brands, including creating landing pages and building registration menus to improve user experience and drive conversions.Managed social media for four brands, initiating growth strategies from the ground up, resulting in increased followership and brand loyalty.Developed and… Show more Recruited and trained a dynamic team of ambassadors to enhance brand representation and content creation, resulting in increased brand awareness and engagement.Optimized webpages for four distinct brands, including creating landing pages and building registration menus to improve user experience and drive conversions.Managed social media for four brands, initiating growth strategies from the ground up, resulting in increased followership and brand loyalty.Developed and executed marketing proposals and sponsorship packages, fostering successful partnerships with key stakeholders and sponsors.Played a pivotal role in running sponsorship partnerships, ensuring seamless collaboration and maximizing brand exposure.Planned, coordinated, and managed four regional events across the United States, attracting over 2000 attendees, effectively boosting brand visibility and community engagement.Utilized SEMrush to achieve targeted keywords for blogs, social posts, landing pages, and other digital assets, optimizing content for maximum visibility and search engine ranking.Conducted lead generation activities, gathering comprehensive lead lists to support marketing and sales efforts.Crafted engaging digital videos, graphics, and posters for promotional materials, contributing to successful marketing campaigns and events. Show less

Independently screened, onboarded and placed over 1,000 volunteers at the largest cage-free, no kill dog shelter in the United States. Maintain a thorough, updated database of all volunteers.On average coordinate 400+ volunteers a month who contribute 3,300 monthly hours. This is the equivalent of 18 full-time employees or around $400,000 in annual salary savings for the organization, allowing for the successful care of 600-700 dogs on campus and meeting division wide KPI’s while… Show more Independently screened, onboarded and placed over 1,000 volunteers at the largest cage-free, no kill dog shelter in the United States. Maintain a thorough, updated database of all volunteers.On average coordinate 400+ volunteers a month who contribute 3,300 monthly hours. This is the equivalent of 18 full-time employees or around $400,000 in annual salary savings for the organization, allowing for the successful care of 600-700 dogs on campus and meeting division wide KPI’s while mitigating the fiscal challenges of a non-profit. Liaise with all faculty departments and divisions to assess volunteer needs and make sure volunteer benchmarks were met.Routinely orchestrate and mobilize volunteer coordination for an average of 15 ad hoc special projects and events a month, including large fundraising galas which generated over a million dollars in total capital raising, community adoption events, and travel logistics to deliver/retrieve dogs across the state of Florida or abroad. Proactively assess and implement changes to optimize the volunteer program including through the creation of new training models, outreach events and feedback surveys.Increased number of volunteers by 60% since start date.Implemented virtual orientations, volunteer training methods and introduced remote positions including BDRR Bakers, donation drives, zoom foster dog highlights, etc. during COVID in order to still recruit new volunteers and retain current ones while meeting department needs. Show less

Collaborated with Marketing, Events, PR, and Operation teams to successfully launch internal social media campaigns for fundraising, museum programs, and events resulting in increased registration, website traffic, and overall brand awareness. Created, scheduled, and published daily shareable content on Facebook, Instagram, Twitter, Pinterest, and LinkedIn - including custom videos or images that resulted in the boost of engagement or sold-out programs. Built and executed… Show more Collaborated with Marketing, Events, PR, and Operation teams to successfully launch internal social media campaigns for fundraising, museum programs, and events resulting in increased registration, website traffic, and overall brand awareness. Created, scheduled, and published daily shareable content on Facebook, Instagram, Twitter, Pinterest, and LinkedIn - including custom videos or images that resulted in the boost of engagement or sold-out programs. Built and executed content marketing strategy through competitive research, platform determination, messaging, and audience identification. Managed and moderated all third-party review sites, including drafting responses when appropriate to drive positive reviews. Responsible for keeping the website content updated and building registration menus.Crafted e-blast campaigns through Constant Contac to drive registration and donations.Trusted to take over as Marketing Director while the supervisor was on maternity leave. Show less

Became proficient in a variety of software programs such as Hootesuite and HubSpot to assist with implementation of marketing campaignsConducted research and generated leads for the client GSD Contracting and tracked efforts using Salesforce Effectively integrated blog optimization and SEO techniques within campaign materials. Wrote compelling social blurbs representing client content on digital platforms including Facebook, Twitter, Instagram, Google+, and… Show more Became proficient in a variety of software programs such as Hootesuite and HubSpot to assist with implementation of marketing campaignsConducted research and generated leads for the client GSD Contracting and tracked efforts using Salesforce Effectively integrated blog optimization and SEO techniques within campaign materials. Wrote compelling social blurbs representing client content on digital platforms including Facebook, Twitter, Instagram, Google+, and Linkdin.Challenged to work on concept ideation, research, strategy, plan development and presentation of the agency’s next philanthropic event by leveraging the marketing tactics I learned throughout my internship Show less

Tracked RSVP list and conducted community outreach to acquire door prizes for our Launch PartyReached out to TV stations through media alerts, coordinated emergency weather response messages and raised awareness through newspaper ads for our 3-day festival, Walleye Weekend which lures over 80,000 in attendance Managed radio interviews for all food vendors and wrote 15-second radio spots as well as print and digital ad creation in promotion of Taste of Fond du Lac which gathers… Show more Tracked RSVP list and conducted community outreach to acquire door prizes for our Launch PartyReached out to TV stations through media alerts, coordinated emergency weather response messages and raised awareness through newspaper ads for our 3-day festival, Walleye Weekend which lures over 80,000 in attendance Managed radio interviews for all food vendors and wrote 15-second radio spots as well as print and digital ad creation in promotion of Taste of Fond du Lac which gathers over 3,000 peopleAssisted with planning, coordination, execution and supervision of all events Show less

Developed an integrated marketing campaign for the client Tai Pei Pitched to a panel of industry judges where we placed 3rdConducted extensive primary and secondary research on the brand and its’ competitorsIdentified potential problem areas and collaborated to come up with solutions

• Developed leadership as the Webmaster by launching fundraisers and volunteer activities• Managed various social media channels, engaged with users and strengthened customer relationships • Implemented promotion tactics that doubled membership size

Served as a mentor to new recruits by demonstrating proper training and protocolsEstablished team collaboration, individual leadership and communication skills by fulfilling customer needs