Director Of Sales And Marketing
CurrentI serve as Director of Sales and Marketing for Hockey Night in Boston and our parent company, AXE Sports Group. I am tasked with increasing revenue by supporting efforts to increase event participation, online sales, and advertising sales, while also working to expand territories. Responsibilities include but aren't limited to...» Digital marketing - website development, CRM/database management, social media, e-commerce, managing creation of content» Marketing communications - development of printed material, event management, email and direct mail marketing campaigns, public relations» Product management - apparel and merchandise portfolio management, advertising/sponsorship offering development and sales» Other - IT management for team