Helps lead research, branding, and enrollment marketing initiatives for colleges and universities across the country, while overseeing key areas of the firm’s offerings. Senior Executive Vice President, overseeing a practice focused on branding and marketing. Work includes helping institutions with enrollment marketing and on-site marketing and communications leadership.

The chief marketing officer and senior communications strategist for the campus, guiding all institutional branding, advertising and public relations. I work in close collaboration with senior leadership, including the President and Chapman’s multiple boards, to lead all internal and external marketing and communications activities for the University.This role is involved in developing and overseeing a comprehensive marketing, communications, media relations and public relations effort - with a staff of over 40 professionals - that ensures the campus is consistently, accurately and effectively communicating to its diverse audiences, including prospective and current students, the board of trustees, parents, donors, the academic community, university neighbors and industry leaders.

Communications and marketing leader whose role is to position the University strategically, both internally and externally, with its many and various constituencies. Through the development and implementation of communication and marketing plans, leads the talented University Marketing and Communications team that supports the institution’s Strategic Plan while overseeing strategic integrated marketing initiatives to support student recruitment, retention, outreach and fundraising goals. Oversees market research, issues management, brand identity, media relations, and external and internal communications covering print and non-print publications, advertising, event planning, and the University website and mobile initiatives; Collaborates with administrators, faculty and staff to advance unit and University communication priorities.Significant track record of senior executive communications experience and have demonstrated creative, proactive, energetic and inspired communications leadership in a complex organization. My role is charged with enhancing the University’s reputation and visibility locally, nationally; fostering long-term, positive relationships with all University constituents; working to position and differentiate the University among institutions of higher education. I foster a proactive, long-term approach to the development and implementation of marketing and communication plans for the University’s institutional priorities as they relate to the strategic plan, vision and academic mission.

Executive Director, Integrated Marketing Communications, May 2012-May 2014Multichannel Marketing and Web Director, January 2008 - May 2012Award-winning communications professional managing the roll-out of the first-ever University online brand in conjunction with the overall re-branding of UW Oshkosh. Direct the marketing and web/mobile team in the University's Integrated Marketing and Communications office. Also provide the University community with guidance on marketing, brand development, eMarketing, web/mobile and search engine marketing, including regular workshops on branding, web development and eMarketing tactics.Worked with executive officers and campus constituents to set University policy on matters of communication and marketing; developed and implemented strategic as well as crisis communication plans; and providing leadership to expand the University digital communications and social media engagement.

Managed the Internet marketing plan and execution for two ecommerce catalog sites. This position included managing the budget, planning and execution of email marketing, affiliate marketing, search engine marketing/optimization and managing the web sites with a focus on increasing conversion. This position focused heavily on the use of web analytics to measure success.

Managed product marketing through email marketing, Web site optimization, web analytics and print marketing directed at driving traffic to the jjkeller.com Web site.

Specialized consulting in web development and Internet strategy. Managed the web hosting and internal network infrastructure as well as being the lead Linux Administrator.