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Embrace every challenge as a chance to inspire change. A visionary product marketing leader with a design-informed approach to storytelling and value proposition development. With over 15 years of experience in go-to-market strategy, product positioning, and data-backed decision-making, I translate complex solutions into impactful, customer-focused narratives. My expertise lies in crafting strategic, scalable marketing plans that drive growth, boost adoption, and strengthen market leadership. Experienced in leading high-performing teams, I collaborate across product, sales, and engineering to align on cohesive, revenue-generating strategies. Let’s connect to drive innovative go-to-market success!Specialties: Product Marketing Strategy, Go-to-Market Strategy, Product Strategy, Brand Positioning & Messaging, Market Research, Competitive Intelligence, Sales Enablement, Content Strategy, Technical Communication, B2B Marketing, SaaS Product Marketing, Product Roadmap Development, Growth Marketing, Data Analytics, Cross-Functional Leadership, Customer Acquisition & Retention, Marketing Strategy.
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Staff Product Marketing ManagerAppfolioDenver, Co, Us -
Associate Director, Product MarketingDat Freight & Analytics 2022 - 2024Beaverton, Or, UsLed the product marketing strategy for the broker segment, driving growth, building market leadership, and enhancing customer retention for multiple SaaS platforms through strategic initiatives and cross-functional collaboration.• Led a team of product marketers to execute GTM strategies, develop customer-centric positioning, and create sales enablement tools that supported SaaS platform growth and enhanced customer retention.• Spearheaded pricing and content strategies that increased recurring revenue, aligning product positioning with market trends and customer needs.• Conducted data-driven buyer persona development, setting the foundation for sustainable growth and customer acquisition across a multi-year horizon.• Directed competitive and market analysis to inform strategic decisions and product roadmap alignment, ensuring product differentiation in a competitive landscape. -
Director, Product Marketing & Industry StrategyFareye 2021 - 2022Chicago, Illinois, UsDrove revenue growth, enhancing product adoption, and building brand awareness through data-driven go-to-market strategies and thought leadership initiatives.• Developed and executed cross-industry GTM strategies, leveraging market research and analytics to drive revenue growth and profitability.• Boosted product adoption through high-impact marketing campaigns and targeted messaging aligned with customer needs, driving visibility and engagement.• Established a scalable GTM framework for product launches, enhancing competitive positioning and expanding brand presence.• Created and implemented a thought leadership program that positioned the company as an industry expert, increasing brand awareness and credibility. -
Senior Product Marketing ManagerTrimble Inc. 2018 - 2021Westminster, Co, UsLed go-to-market strategy and product positioning efforts for multiple product lines, aligning product development with market demand to drive revenue growth and enhance market presence.• Led go-to-market and product positioning efforts for multiple product lines, driving revenue growth through channel partnerships and effective distribution strategies.• Enhanced product visibility and market reach by managing channel and partner marketing strategies, resulting in sustained growth.• Developed targeted GTM initiatives that aligned product development with market demand, driving customer engagement and brand loyalty.• Created and launched a comprehensive competitive intelligence and analyst relations program to maintain a competitive edge and strengthen market positioning. -
Product Marketing ManagerTrimble Inc. 2014 - 2018Westminster, Co, UsLed strategic marketing and go-to-market initiatives to drive revenue growth, enhance product visibility, and expand market reach across global regions.• Developed and executed go-to-market strategies to drive a qualified sales pipeline and enhance product visibility, targeting multiple global regions and market segments.• Launched targeted B2B channel marketing programs to support new product introductions, resulting in increased market share and improved brand visibility.• Launched a global channel marketing platform across multiple regions, optimizing channel performance and expanding market reach.• Built global sales enablement materials, including product briefs & bulletins, battle cards, and training sessions, to empower sales team with key insights and competitive differentiators.
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Product ManagerTrimble Inc. 2011 - 2014Westminster, Co, UsLed product strategy and cross-functional initiatives to drive innovation and enhance user experience in agriculture technology. Skilled in leveraging cloud infrastructure, project management, and UX design to achieve high market adoption and customer satisfaction.- Developed and launched a developer network platform, enabling iterative app design and enhancing product strategy by leveraging cloud infrastructure for seamless system connectivity.- Led a team to design and implement user experience strategies for an app marketplace, achieving strong adoption rates and high customer satisfaction.- Enhanced scalability and performance by leading cross-functional teams to develop a next-generation guidance system, resulting in improved functionality and broader market adoption.
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Senior MarketerUniversity Of Colorado At Boulder 2007 - Dec 2011Boulder, Colorado, Us• Designed and executed integrated marketing campaigns for the student union, driving student engagement and increasing attendance at key events.• Developed creative assets and messaging tailored to the student demographic, using insights from market research to enhance relevance and appeal.• Collaborated with campus organizations and stakeholders to create event promotion strategies that aligned with the university’s goals and fostered a sense of community.• Implemented field marketing activities across campus to boost event visibility, including distributing promotional materials and engaging directly with students.• Successfully increased awareness of student union events, contributing to a vibrant campus life and enhancing the overall student experience. -
Business ManagerArcadea Architecture Jul 2005 - Oct 2007
Jamie Claeys Skills
Jamie Claeys Education Details
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Colorado State UniversityGraphic Design -
The University Of Chicago Booth School Of Business
Frequently Asked Questions about Jamie Claeys
What company does Jamie Claeys work for?
Jamie Claeys works for Appfolio
What is Jamie Claeys's role at the current company?
Jamie Claeys's current role is Staff Product Marketing Manager.
What is Jamie Claeys's email address?
Jamie Claeys's email address is ja****@****ail.com
What is Jamie Claeys's direct phone number?
Jamie Claeys's direct phone number is +130393*****
What schools did Jamie Claeys attend?
Jamie Claeys attended Colorado State University, The University Of Chicago Booth School Of Business.
What skills is Jamie Claeys known for?
Jamie Claeys has skills like Product Marketing, Marketing, Marketing Strategy, Strategic Planning, Product Management, User Experience, Strategy, Cross Functional Team Leadership, Management, Leadership, Agile Methodologies, Product Development.
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