• Architected and executed primary research, including in-home ethnographies, focus groups, online discussion groups, and in-store intercepts• Built relevant brand positioning from primary research, competitive and market analysis, and industry trends• Authored content and engagement strategies for website, social media, PR, print, photography and video projects• Designed and conducted qualitative, monadic, and A/B ad testing to optimize both creative design and ad placement• Increased MRR 400% as Fractional CMO of a project-management SAAS startup (Stenovate) where I’ve scaled and automated marketing efforts across paid, social, PR, email, and customer success.• Contracted by ad agencies to identify new business opportunities, developed proposals, and provided leadership for new business pitches (85% success rate)

• Led brand development, customer experience design, and digital marketing launch of the Fintech brand, Everly Life, the first direct-to-consumer Universal Life Insurance product• Established business performance objectives to gauge brand health and performance, including awareness, perception, associations, and brand-lift as it relates to conversion rates, customer retention, and loyalty• Defined behavior based target personas through combining primary research, category insights, MRI/Simmons, and Oracle data overlay.• Developed new product exploration frameworks and led Insurtech ideation sessions for Blue Cross and Blue Shield of Kansas City.

• Led development of corporate partnerships, events, individual giving, in-kind and volunteer management for this nonprofit serving underprivileged children• Designed an integrated donor journey map to guide all marketing and development efforts• During my 2 years at this nonprofit… - Corporate sponsorship dollars increased by 36% YOY - Event attendance increased by 40% and event net proceeds increased by 41% YOY - In-kind gifts increased by 22% YOY• Successfully collaborated with a multi-disciplinary team of staff, board, and committee members and exceeded our shared goals

• Authored B2B and B2C brand strategies, including target audience identification, market research, brand positioning, and product narratives. Led brand and seasonal campaign development. • Conducted client workshops to inform the brand narrative, positioning, target, voice and editorial authority• Utilized external research partners and collaborated closely on complex quant studies such as MaxDiff, Choice-Based Conjoint Analysis, Key Driver Analysis, TURF, and Segmentation studies. • Developed concise and aspirational creative and channel briefs and worked cross-functionally to ensure the strategy consistently develops the brand/product story, from concept through execution• Strategy lead for Krispy Kreme Doughnuts, Sprint, UMB Bank, NUK, Cargill, Vanity Fair, and Miller’s Ale House• Strategy lead on multiple new business efforts, including proposal development, content strategy and client presentationBrands served: UMB Bank, Krispy Kreme, Sprint, NUK, Cargill, Vanity Fair, Miller's Ale House.

Led the development and execution of integrated and effective marketing across in-store, digital, mobile and social channels. Brands served: Krispy Kreme, Earth's Best, Weight Watchers CPG, Disney CPG.

Identified brand positioning and new product development opportunities within the frozen foods market.

Schwan’s Consumer Brands, N.A.The Coca-Cola CompanyThe Iams Company