• Administered communications through email and social media with over 10,000 off-campus students• Developed videos and collected content to assist students with evaluating housing options and finding resources• Created and implemented annual marketing strategic plan spanning email, website, and paid & organic social

• Reviewed, assessed, and improved over 400 Google ads resulting in a 224% increase in conversions in the direct marketing campaign and a 77% increase in conversions in the branding campaign• Managed 4 social media channels and expanded company’s online presence by increasing Facebook page likes by 113% and publishing 6+ posts per week• Designed 12 Facebook ad campaigns to boost conversions; brand awareness, including a large video release leading to 96,000+ actions taken; and website sign ups, attracting the company’s most profitable customer

• Developed website and marketing materials and collaborated with professional developers to increase firm’s visibility and new client contacts • Investigated legal issues, drafted and revised contracts and other documents for 7 clients and 3 lawyers • Created memorandum regarding confidentiality issues to advise employees and clients

Relationships and Motivation Lab• Managed lab equipment and data entry and guided 150+ participants through 3 research studies• Collaborated with graduate students and professors to improve designs and analysis of research and presentations

• Made 50+ sales per week, managed point-of-sale operations, and addressed customer concerns and inquiries to ensure superior customer service• Trained and guided 10+ new employees during store’s renovation