• Drove strategy for largest channel accounting for 60% of overall traffic to site by editing and managing all food content• Oversaw content and budget for 20+ freelancers on a monthly basis• Maintained integrity for the brand by monitoring a consistent voice, fact-check articles, link to reputable sources, and request approvals by nutritionists and doctors before publishing content• Strategically planned editorial calendar with weekly, monthly, and yearly lenses seeking SEO opportunities• Transformed dense, clinical nutrition topics into engaging, reader-friendly stories• Launched a new sector for Greatist that features in-depth content on special diets including Whole30, Paleo, Keto, and vegan • Generated a specific meal-prep newsletter that increased traffic to site • Monitored performance (analytics, social data), feedback, and industry trends to apply to new stories • Played large role in creating, writing, editing, and delegating content for all food-related brand partnership campaigns

• Wrote health and wellness focused original weekly content to tactically drive organic and social traffic to RebootwithJoe.com• Managed editorial calendars, deadlines and budgets for in-house and freelance staff members• Ghostwriter for Joe Cross; edit and generate instructional and editorial content for latest book, "Juice It to Lose It" and New York Times Bestseller, “The Reboot with Joe Juice Diet Book”• Executed editorial and promotional content as well as instructional language for website; includes writing and editing daily recipes and articles, weekly newsletter, product promotions and descriptions• Developed content for apps; generated all content for 101 Juice Recipes and 101 Smoothie Recipes Apps by Joe Cross; includes recipe selection, recipe descriptions and photo shoot management• Enhanced the Reboot community experience by connecting with Reboot success stories on a regular basis

• Managed all content for MediaVest's external and internal website and social media feeds• Developed award-winning pitches that converted to the industry's most prestigious accolades• Created internal communications and events that kept employees motivated• Strategic counsel for CEO and top executives for press interviews, speech coaching and op-eds for trade publications• Produced large-scale events (900+ people) including logistics and content development for speeches, presentations, and videos

• Managed the content for the company intranet; composed news stories, recapped external press coverage• Individually collected over 100 auction items for annual philanthropic event, Pink Pony Day, doubling the funds of years prior• Executed the first annual Ralph Lauren Legacy Awards; recognizing employees for tenure• Distributed all internal company-wide communications to more than 19,000 employees daily via email • Implemented the first stage of PRL’s first ever Wellness Program

• Assisted in development of the Ralph Lauren Center’s (RLC) “Better Health, Better Life” healthy eating campaign • Partnered with Rodale, Inc. on publication titled, “Your Guide to Better Health” to increase awareness of the Ralph Lauren Cancer Center• Helped plan fashion shows, silent auctions for philanthropic initiatives, and new employee orientation