Jamie D. Email & Phone Number

New York, Us

New York, Us

Paramount+ Streaming ServicesMarketing Performance & Audience Acquisition Analytics | Advanced Marketing AnalyticsJoined at the building stages of Paramount+ streaming (Viacom and CBS Interactive merger, CBS Interactive rebranded to Paramount+ March 2021). Promoted to Senior Analyst October 2022-Led the first experimentation framework for the team, acting as a liaison between external partners and internal cross-functional teams in breaking down technical requirements and topics around A/B testing and multi-cell testing frameworks to complete from end to end on projects that drove decisions improving ROAS by at least 10%-Stood up the first and all following marketing analytics Tableau dashboards to date within 6 months of joining the team, building out end to end full ETL-to-BI integration, saving cross-functional stakeholders at least 25% of their time daily in gathering insights and manual reporting-Reduced hours spent by 98% and human-error rate from manual workflow with Python scripts, extracting data from BQ to Colab notebooks to transform, clean, and format before loading to Google Sheets in a familiar environment for client

Los Angeles, Ca, Us

- Led visual BI efforts for the team using MySQL Workbench and Microsoft PowerBI to automate marketingcampaign reports for Kia Automotives - moving the team from creating 50+ individual Excel reportsmonthly to updating one, unified and automated dashboard monthly that was distributed to regionalleads- Worked with end users (Regional Planning and Strategy Leads) to define and build visual reporting needs for intended audiences and delivery formats- Uncovered impactful insights and created reporting templates from scratch

Digital Optimization TeamCenterfield is a marketing and advertising tech company that owns an industry-leading platform that automates end-to-end customer acquisition for millions of sales each year for residential services, business services and telecommunications brands such as AT&T, Charter Spectrum and Frontier Communications- Built the first Tableau dashboard to monitor live updates and insights on call center sales repperformance to help reduce customer wait times by up to 35% by properly allocating headcount duringpeak hours- Worked closely with Product Managers and Data Warehouse team to QA data to make sure teams are aligned on KPI measurements and ensure data integrity

New York, Ny, Us

Entertainment: Disney Theatrical AccountMarketing Science TeamOMD Entertainment (OMG23) is the entertainment arm of strategic media and advertising agency, OMD. This arm solely services the theatrical and channels business for Disney- Produced several reoccurring reports for Disney Theatrical digital ad performance campaigns withrecommendations on at-risk areas that resulted in optimization that improved KPIs by +25% whileautomating manual, tedious workflow of templated weekly email status checks utilizing Excel and Python (Jupyter) to reduce time spent on task from 60 minutes+ to 2 minutes- Built reporting dashboards to track viewability and measurement KPIs from 3rd party partners (MOAT, IAS, DCM) in order to assist strategic media planners in gaining the most value from their media plans- Implemented a new database (Access) to centralize KPIs, deliveries, and past campaign performances- making core processes more efficient by at least 50% - Presented weekly walk through of client-facing report with upper management and campaign team; provided external clients update on current performance, optimizations made, and forecasted pacing

New York, Ny, Us

Plano, Texas, Us

Developed interactive Tableau dashboards and built customized reports for easy analysis; enabled management team to easily identify areas for optimization needs and IT solutions for various healthcare systems

Bachelor Of Science (Bs), Business/Managerial Economics, Finance

Data Analyst Nanodegree, Data Analytics

Graduate Certificate Program, Digital Analytics

Bachelor'S Degree, Economics