Jamie De Anda Email & Phone Number

Los Angeles, Ca, Us

San Diego, California, Us

• Problem solve for better workflow, process and development structure. Improved workflow system for multi level complexity projects.• Packaging design and branding refresh for multiple lines of business.• Extrapelate strategy into visual solutions.• Prepare and direct complex photoshoots for a variety of product types.• Present to multiple levels of leadership while aligning strategy, schedule, budget and inputs.• Work with multiple x-functional teams to align with marketing, product, merchadising and branding targets.• Art Direct photo shoots involving animal talent

El Segundo, Ca, Us

El Segundo, California, Us

• Art Director of a small Packaging design team. Led design from concept to final, managed team workflow, defined brand identity, and managed brand integrity amongst business counterparts. Produced branding, packaging and design that was on strategy and influenced market sales.• Mentored Designers to maintain alignment and push brand effectiveness on a sku by sku basis, which created best-in-class packaging in a highly competitive industry and retail space.• Conceptualized and designed domestic and multi-language packaging on a strict deadline basis. Meeting the deliverables of high volume brands on a global level.• Created localized branding system for the predominantly U.S. and Latin American Little Mommy brand, which enabled the business to compete with local European market brands. Increasing market distribution and brand profit under the newly created localized Real Loving Baby brand. • Creative lead and Art Director on high profile internal design projects. Conceptualized and led development of interior space design for Girls Division department space, Toy Fair show rooms, corporate building entrance displays and philanthropic art show. • Developed ownable structure for the My Scene Mattel IP brand, which contributed to better retail and brand presence. Creating a more distinguished and competitive brand appeal.• Art directed an array of vendor talent for specialty and high volume design needs, within strict budget and deadline criteria. Resulting in the ability execute a variety of design needs in a fast paced high volume environment.• 10+ years of experience directing photo shoots and working photographers, stylists and talent. Delivering quality photography to support packaging and cross-functional team’s needs.

47 Credits Towards Bs Degree In Marketing, Marketing

Associate Of Arts (A.A.), General Studies