Leading global affiliate operations for the world's biggest football content & media business.

N͟e͟t͟f͟l͟i͟x͟Developing audience growth strategies for Netflix’s UK social media accounts, while also working on original content creation across both video and image.T͟h͟e͟ ͟H͟o͟o͟k͟ ͟(͟B͟r͟a͟v͟e͟ ͟B͟i͟s͟o͟n͟)͟Transforming The Hook, overseeing a site overhaul and change in editorial direction with a goal of attracting business partners. The site has since worked on campaigns with clients such as Malibu, VOXI, and more, as well as being nominated for best growth and expansions strategy at The Drum's Agency Business Awards 2020.T͟h͟e͟ ͟P͟o͟k͟e͟Providing editorial insight across site and social, and overseeing the redesign of the UK's largest comedy website. The changes made have seen the site's monthly users increase by over 40%.F͟o͟o͟t͟b͟a͟l͟l͟C͟o͟.͟Creating an affiliate commerce plan at FootballCo. – the world’s biggest football content and media business.B͟e͟a͟n͟o͟.͟c͟o͟m͟Lending editorial insights to help build on the site's success with online quizzes.T͟a͟y͟l͟o͟r͟ ͟H͟e͟r͟r͟i͟n͟g͟Creative ideation on campaigns for Disney, Samsung, Subway, TikTok, and more.

• Overseeing and developing audience & growth strategies for BuzzFeed UK's editorial content.• Managing a team of editorial content producers and social media assistants.• Monitoring traffic & publishing trends to identify and act upon new areas of audience growth.• Planning, implementing and tracking the success of editorial initiatives. • Overseeing and managing the UK’s editorial post publishing schedule and content output. • Working with social media editors to identify signals that should inform our social media strategy.• Running the UK Editorial Fellowship programme.

• Overseeing the commissioning and editing of freelance articles covering regional, employment, and other ID-focused themes.• Providing editorial feedback and copy editing for all writers (15+) on the UK Buzz team.• Serving as cover for UK social media and homepage curation. • Leading editorial brainstorms.• Delivering regular training sessions to all members of the UK editorial team.

• Pitching and writing over 1,500 posts, which combined have generated over 500 million views globally.• Creating over 500 unique items of content, both image and video, for BuzzFeed’s social channels (Tasty, BuzzFeed Video etc.). • Serving as the weekend social media editor.

Work featured on/in: The Guardian, The Huffington Post, BuzzFeed, The Metro, The Telegraph, The Sun, BT.com, Funny or Die, College Humor, The Mirror, The Poke, and The Guardian Guide.