Since early 2016 I have focused on helping companies achieve their sales and marketing goals.

Clients include: AIA Health Insurance, AMP, Crown, Real Pet Food Company, Alinta Energy, NSW Government (TAFE NSW, SafeWork NSW, Traffic Enforcement, Department of Planning and Environment, Service NSW, NSW Department of Industry, Department of Fair Trading), InvoCare, Nando's, NSW Clubs, Rheem, Royal Agricultural Society of NSW, Royal Agricultural Society of Victoria (Melbourne Show).

Headhunted to turnaround the Sales & Marketing division, assist in the global franchising of the brand and create procedures that increased sales and revenue.

Wholly owned by Meridian Energy (ASX: MEZ), Powershop is the world’s first online electricity retailer. As a part of the core startup team, I initially covered everything from the website build to customer pricing. I progressed onto the Senior Executive team holding the Head of Sales & Marketing role reporting to the CEO. Taking the business from 0-50,000 customers was a great milestone to reach in one of the most competitive and highly regulated industries in the world - electricity.Responsibilities● Build and manage a team of 9 FTEs, 4 retained agencies and 6 part-time sales agents, spanning direct sales, marketing and social media● P&L management of Sales & Marketing budget of $4.7m● Identification and implementation of direct and indirect sales channel strategy● Marketing communications, brand strategy and execution● Digital strategy, execution and tracking (SEM, digital display and channel management)● Social media and community engagement strategyAchievements● Fully Integrated Marketing Campaign – designed and managed outdoor, digital display and social media campaign (including the electrical plug giving “the finger”!) responsible for taking Powershop from 0-50,000 customers ● Sales Training Program – setup 13 broker channels from inception (e.g. iSelect) with full sales methodology, training and documentation, including international training of Manila and NZ call centres● Office Fit-Out – project managed the design fit out from scratch for Collins Street office

The Lifelounge Group was a leading Australian advertising agency, digital media and content producer that was focused on the millennial market. We credibly connect corporations, government and SMEs with this often hard-to-reach audience.Lifelounge Agency, the creative ideas division of the group, is a full-service advertising agency. We craft strategy and design ideas for Australia’s leading corporations. Our knowledge of and proximity to the youth and young adult markets assists our clients in getting value out of every marketing dollar invested. Across the Lifelounge Group, our ideas and creative campaigns have received numerous local and international awards, which are always underpinned by our proprietary data, to achieve their desired results.Responsibilities:● Management of a team of 38 FTEs and an additional 35+ contractors, spanning sales, marketing, digital, advertising, web content editors, developers and designers● Operational management of media properties: TheVine, Lifelounge, Popmag & EverguideAchievements:● Lifelounge Agency – launched successful advertising agency and digital media publisher for the 16-35-year-old market which was awarded BRW Fast 100 in 2008● Sales & Account Management – secured key accounts Transport Accident Commission (TAC), Jim Beam, Southern Comfort, Canadian Club, Spring Valley, Levis, Schweppes, Cadbury● TheVine.com.au – successfully launched and managed JV partnership with Fairfax Digital● Advertising Awards – Adidas and TAC

Official judge and MC at the inception of the XGames in the USA, Europe and Asia. While travelling with ESPN I would also create content, shoot photos and negotiate advertising and sponsorships deals. I witnessed Tony Hawk's 900, Travis Pastrana's first double backflip and many other groundbreaking moments in the histories of these sports.