I work with emerging consumer brands, primarily in food and beverage, in a Fractional CMO or marketing consultant role. Current / past clients include: Nixie Beverage Company, Forage Kitchen, Forage Kombucha, Colectivo Coffee, Stone Creek Coffee, Taste Republic, ZYN beverage company, Sprecher Beverage Company, Vital Essentials pet food, Charlee Bear pet treats, Hound & Gatos pet food and others.These emerging brands have typically scaled enough to prove the business model, but have yet to hire their true first head of marketing. I come in as a Fractional CMO / Head of Marketing to allow them to continue to scale with a seasoned marketing executive, often until they are ready to hire a full-time head of marketing role.In addition to this I also take on contract marketing consulting projects, most often in digital marketing handling:- Direct To Consumer (DTC) eCommerce- Amazon- Instacart- Retail Media Networks- Email marketing- SMS marketing- Digital strategy- Digital advertising (paid search, paid social media)- Social Media- Influencer Marketing - SEO

Clients: Spalding, Green Bay Packers, Hillshire Farm, Aon, First Place For Youth and others.Spalding• Led digital and social strategy for the launch of Spalding’s #TrueBelievers campaign • Developed campaign microsite with custom coding for Nickname Generator, social integration and User Generated Content: https://truebelievers.spalding.com/ • Worked with sports management team (Goodwin Sports) to develop original Spalding branded content featuring NBA athletes DeMar DeRozan and Damian Lillard to fully leverage this partnership on behalf of SpaldingFirst Place For Youth• Created crowdfunding strategy and launch plan for First Place For Youth’s #WhenIwas18 campaign• Advised on social media strategy including launch of Instagram in correlation with campaign launch featuring celebrities telling their 15 second story of what life was like when they were 18: https://www.instagram.com/firstplaceforyouth/Green Bay Packers• Developed the social media and content plans for the social launch of several Green Bay Packer business units: Packers Hall of Fame, Packers Pro Shop, Events at Lambeau Field and 1919 Kitchen & Tap• Worked directly with the Packers marketing and internal creative/video production teams on content ideation and development of videos and photos to meet specific marketing goals

Head of marketing, product innovation and eCommerce for Angelic Bakehouse. Responsibilities include strategic planning, advertising, product innovation, product management, Direct To Consumer eCommerce, Third Party eCommerce (Amazon, Instacart, Imperfect Produce, Thrive Market, Hungry Root), brand marketing, customer acquisition, shopper marketing, public relations and cause marketing. Building a performance marketing program that drives revenue growth and further developing the brand as a premium CPG brand. • Joined organization in a turnaround state after several years of declining revenue. Stabilized company, then grew top line 78% while collectively improving bottom line 66%.• Established the marketing org chart, hired entire team and put omnichannel marketing plan in place.• Aligned with Sales to grow retail distribution footprint (breadth and depth) resulting in a 40% increase in TDPs with significant potential in the pipeline. • Produced 3000% revenue increase in Direct To Consumer eCommerce by rebuilding the entire DTC channel from marketing tech stack to performance marketing advertising to fulfillment.• Established our Instacart presence while platform was still in beta and developed into a sales channel with a seven-figure run rate. • Launched brand on Amazon determining appropriate model, establishing storefront, overall brand presence and advertising. Grown from nothing to six figure sales channel with seven figure potential.• Partnered with grocery retailers to grow our presence on Retail Media Networks driving additional revenue gains.• Kept brand top of mind with consumers via strong public relations and influencer marketing programs leading to The New York Times best slider bun, People Magazine Food Awards Winner for best wrap, Real Simple, Women's Health, BuzzFeed, Epicurious and more.• Launched cause marketing program "Loaf You" donating, to date, over 200,000 meals to food insecure families through a partnership with Feeding America.

Head of Digital for Stella & Chewy's responsible for leading strategic marketing planning, advertising, social media, influencer marketing, search (paid and SEO), web and UX, marketing automation / CRM and analytics. I also play a leadership role in branding and product development. Play a critical role in the company's highest growth period quadrupling revenue over the last 2.5 years. • Created omnichannel marketing program producing 450% increase in company revenue • Drove 1400%+ lift in conversion through optimizing digital advertising spend• Launched kibble product line with ad campaign that increased consideration 1033% compared to CPG industry average and drove $20M+ in revenue for new product line• Built customer acquisition program growing CRM by 4400%• Identified breakthrough customer insights via market research leading to “need states” messaging and ad targeting focused on healthy ingredients, picky eaters and food allergies• Grew social following by 1061%• Made Stella & Chewy's the second largest pet food brand on Instagram; larger than $1B+ competitors• Redeveloped the entire website with new look & feel, navigation, content, optimized mobile experience and page load time. New site serves business goals of getting customer service questions better self-served through web content (product videos, product comparison, feeding guidelines, etc) and significantly increasing conversion of Where to Buy (analyzing user path flow to increase traffic to Where to Buy, better education leading to increased conversion).• Activated loyal fan base to advocate on the brand's behalf through a strong social media presence and 642% increase in User Generated Content• Developed an influencer marketing program with 150+ online influencers that drove 60M+ impressions equating to over $500K in media value

Clients included Yamaha, Kohler, Wahl Clipper Corporation, EGO lawnmowers and outdoor power equipment, Manpower, Delsey, IU Health and others. I led the digital strategy, Ecommerce and social media / content marketing teams. Highlights:• Developed digital and social media strategy for Wahl’s “Real Guys” integrated ad campaign producing over 200% increase in revenue from the same time in the previous year, including significant growth at key retailers Walmart and Target. • Launched the EGO brand of lawnmowers and outdoor power equipment. Part of the core team that developed the brand, product innovation, retail channel strategy leading to an exclusive and profitable partnership with The Home Depot, social media strategy and website. • Led social media and influencer marketing strategy for Yamaha Outboards increasing Instagram following 217% and maximizing ROI for the MLF Bass Pro Tour sponsored anglers. • Provided digital and social strategy for Advocate Health’s “Stories Of The Girls” developing inspiring stories regarding breast cancer that put the focus on the patient: http://www.storiesofthegirls.com/.• Utilized SEO to double monthly organic traffic (5,000+) for Manpower, Yamaha and Wahl websites.• Created “Make The Cut With Jordy Nelson” campaign increasing awareness, intent to purchase and sales for Wahl’s haircutting clipper product line.

VideoGoGo is a video production + advertising agency focused on the confluence of video as high engagement organic and paid content that ultimately provides an excellent ROI. We create digital shorts, storytelling and online commercials utilizing online advertising and social media to make them go. Clients include Uber, National Lamb Board and numerous successful crowdfunding campaigns on Kickstarter.

Adjunct Professor at the University of Denver.

I handle marketing for the Social Media Club - Mile High Chapter while also assisting with programming and event planning. We are always looking for speakers and events that can provide social media value for our members.

Clients: DISH Network, FIJI Water, Vail Resorts, Inspirato, Hearst Corporation, HBO and NBC Universal.I created the social media division for Booyah and led a team that developed award-winning social media campaigns that exceeded client goals standing out from the crowd.• Developed “Boston Guys Go Social” campaign that reached 94 million social impressions, grew DISH’s Facebook from 416,000 to over 1 million and was retweeted by Paul Pierce & Eliza Dushku• Wrote 40 original video scripts, including “Goin’ Viral” which became the 3rd most liked and 3rd most shared video ever made specifically for Facebook• Tripled sales revenue for FIJI Water’s ecommerce subscription water service • Developed www.thepaperdiet.com social campaign as a fake fad diet released on New Year’s Day 2012 that significantly increased awareness for Manilla.com amongst its target market of woman 25 to 45• Directly handled social media strategy for clients on engagement, social campaigns, fan growth, social software solutions, social advertising and integration with other marketing channels• Established social media metrics to prove ROI including multi-attribution modeling• Won a 2012 American Marketing Association Social Media Award for work with client Inspirato

Served as a Guest Lecturer for the University of Colorado - Boulder's Boulder Digital Works program joining industry expert panels and serving as a keynote speaker on social media topics.

Hired as part of the initial eCommerce team to lead the development and launch of Boeing's first-ever foray into eCommerce building JeppDirect, a DTC eCommerce channel for Boeing subsidiaries Jeppesen (leader in aviation training and navigation) and Aviall ($1B+ wholesaler of aviation equipment and parts). I led digital strategy, advertising (Paid Search, SEO, Email Marketing, Social Media, Display) and eCommerce merchandising.Highlights:• Achieved $40M in ecommerce revenue• Managed all ecommerce advertising with over 300% ROAS• Led content strategy for 10,000+ product pages and UX/digital strategy for website page templates• Developed and optimized product comparison shopping and third party ecommerce producing significant additional revenue streams

Consulting for the C-Suite and Marketing Executives at NetQuote, Century Communities, ShopAtHome.com and several other companies. Focusing on developing search marketing and social media programs.Highlights:• Developed streamlined marketing reporting solution for NetQuote.com to optimize their interactive marketing spend, offering an apples-to-apples comparison of several multi-million dollar campaigns• Increased time on site by 217% and decreased bounce rate by 20% for CreditUnionFacts.com

eWork.com is a software as a service (SaaS) that serves as a Match.com for the consulting world connecting companies with consultants through a matching algorithm that finds your company the right consultant at the right price. I managed a $1.8 Million marketing budget largely dedicated to online marketing.I increased monthly sales leads over 100% reaching the highest total in over 2 years; improved site registration from 3.2% to 6.5% and cost per acquisition from $61.54 to $33.37 by optimizing landing pages, lead generation forms and digital advertising. I also set up a sophisticated marketing tracking and reporting system utilizing Omniture analytics and our internal SQL database.

TIVIS is a venture capital firm where I worked as an internal marketing consultant. I was project lead for the development of five websites working with multi-functional teams (up to 15 people) including C-Level professionals, IT and creative agencies/vendors. This led to successful on-time and under-budget deployment of new websites with web analytics tracking and appropriate content management systems.

I worked for the Milwaukee Bucks for two full basketball seasons. After departing the organization, I was hired by VP - Business Operations John Steinmiller to provide the team with a comprehensive website analysis.This lead to a site redesign and signing on SBC/Yahoo! DSL as the club’s first ever website specific sponsorship. The analysis included a best practices study on team websites improving usability, interactivity; identifying additional revenue streams and creating unique website-only content to drive site traffic.During my work with the Bucks I handled media-player interactions, conducted numerous game day activities and wrote player features for NBA.com.

Served as a Media Relations intern during the first year for the Brewers in Miller Park. Duties included coordinating interaction between media and players, media pitching, public relations and various game day duties.

Served as Sports Editor and columnist for the third oldest daily collegiate newspaper, The Daily Cardinal. Managed and mentored a staff of 20+ freelance writers.