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OVERVIEWEntrepreneur Top 50 Franchise CMO Game Changer. Talented Executive, Marketer, and Digital Change Agent with a broad range of consumer experience including: * E-commerce* Brand Management * Strategy & Analytics * Advertising * Social Media* Events * Sports Marketing * Consumer Product * Food Industry* Worked with entertainment, sports, technology, restaurant, franchise, and home goods brands.PROFILE•Strategic brand marketer with focus on results and ROI•Visionary brand builder with experience in consumer products, franchised organizations, and non-profits•Experienced in e-commerce, digital, television, radio, social marketing, grassroots and growth marketing, brand communications•Dynamic leader with passion to inspire and motivate teams toward working together to achieve goals•Excellent public speaker and public relations representative ACCOMPLISHMENTS: •Lead marketing for North America home fragrance and decor manufacturer •Successful marketer for global major brands and startups, including an American Icon ice cream franchise, beloved Italian/Pizza chain, largest painting and wine franchise •Gold Reggie Award winner for Baskin-Robbins and Yahoo promotion that increased database by 200% in one day•Led PR for Free Scoop Night and DreamWorks SHREK 2 movie tie-in to launch best selling ice cream•Founded Bertucci’s Innovation Team to define product launch process and set standards company-wide•Grew Bertucci’s database by 900% with no allocated budget and improved overall interactive marketing platform•Launched nationally recognized gift product named by Parents Magazine as Best Gift of the Year•Developed crisis communication and PR standards and protocol for two major brands•Developed sports marketing partnerships with the NFL and WNBA•Co-Chair Komen Boston Race for the Cure 2009Specialties: strategy, branding, pr, sports marketing, consumer products, ecomm, advertising, email, restaurant, food, brand management, social media, market research, analytical & business Insights, executive management, content marketing, public speaking, presentation skills, content strategy, customer support, product life cycle management, sales & marketing, P&L management, project managementRoles: Head of North America, Head of Marketing, Chief Marketing Officer, VP of Marketing, GM
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Chief Marketing OfficerShoot 360United States -
Chief Marketing OfficerJem Wellness Brands Jul 2024 - PresentAtlanta, Ga, Us -
Sr. Vp Of Marketing And IntegrationThe Little Gym International, Inc. Mar 2022 - Aug 2024Bedford, Texas, UsOversees marketing strategy for The Little Gym and Snapology; two of seven franchise brands in the Unleashed Brands $1 billion portfolio with over 1,300 franchisees and leader in the global child enrichment space; including brand planning, PR, communications, advertising, product development, automation, and customer journeyLed brand integration of new membership model and tech stack, partnering with IT, Guest Loyalty, Product, Training, Digital Automation, and Analytics for integration into the larger Unleashed Brands ecosystem. Marketing stack integration included: Canva, SOCi and Salesforce.Strengthen franchisee training and new store openings with cross-functional teams and franchise development to support pipeline growth of 580%. Spearhead added value promotional partnerships to further brand reach and relevancy with target audience including DreamWorks Trolls and Netflix Gabby’s Dollhouse property, and Penguin Young Readers extension programs. Closed non-monetary partnership deals for joint national promotion, over 1,200 free books for franchisees and free licensing with 100% upside.Leads Ad Fund, CTV advertising, PR, lead gen, and conversion; own program results and KPI’s. Secured 20+ TV morning show placements within 18 months to drive brand awareness in top markets, over 148,32,641,500 reach, valued over $1 million.Conducted third party research with market leader BabyCenter/What To Expect to provide data driven insights brand campaign Big Dreams Begin At The Little Gym which increased web traffic 10%: -
Head Of North AmericaPartylite Jul 2020 - Mar 2022Norwell, Ma, UsHead of North America driving the digital and eCommerce business in the United States and Canada. Oversee customer excellence and affiliate experience, including advertising, promotions, brand communications, customer service, and digital operations. Improved Return On Ad Spend (ROAS) by over 300%. Selected agency partners for Advertising, Email Service Provider, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Influencers, Affiliates, and demand generation. Increased Customer Satisfaction Score (CSAT) 90% and decreased costs by outsourcing customer service overseas.Led market strategy and channel strategy for the USA and Canada. Oversee ecommerce, sales, marketing, social media, digital, email communications and customer service. Present results to the CEO and executive team weekly.Established and created a modern incentive program, called G.L.O.W., to reinvent top-seller success and save costs. -
Director Of Marketing, North AmericaPartylite 2018 - Jul 2020Norwell, Ma, UsIncreased ecommerce sales by 14%. Achieved overall sales increase of 2% through product positioning across categories for candle, gifts, decor, and sub-brands by defining hero products. Oversaw a team of 26 professionals.Secured product placement in select gift bags at Golden Globes and Oscars. Invented a charitable umbrella, Share The Light, to drive brand appeal and give back to charities voted on by the field. -
Head Of MarketingBottle & Bottega Headquarters Jan 2013 - Jul 2018Chicago, Il, UsExpanded system 366% in 5 years and delivered three-year plan of positioning, vision and brand equity. Brand development resulted in successful merger with Painting with a Twist creating the largest franchise system in the paint and sip space. Created 39% increase in sales through ecommerce replatforming, website redesign, branding and marketing. Led go-to-market strategy across all 26 retail locations, including agencies and growth strategy. Led primary research in new product development. Conducted market research with consumer focus groups. Introduced Marketing Operations Systems and Key Performance Indicators (KPI) to track strategy and results. -
Director Of Marketing And CommunicationsWomen On Fire 2010 - 2013Increased membership base by 130% through an innovative online strategy, business operations, and program execution to fulfill the mission of uplifting women through inspiration, strategies and support utilizing effective coaching tools.Contemporized brand and refreshed overall visual identity. Planned and oversaw ecommerce and marketing strategy.Led innovation of social media, content marketing, and digital product line, including technology allocation.Created compelling international marketing strategy and partnerships, resulting in sold-out global tours including venues in Paris, Chicago, New York, Columbus, Naples and Martha's Vineyard.Drove podcast production strategy featuring celebrities like Vanessa Williams, Barbara Corcoran and Joan Lunden. -
Director Of MarketingBertucci'S Jun 2006 - Dec 2008Northborough, Ma, UsDirected brand marketing for a $230 million company with 94 units. Strategic lead for brand plan to generate growth, revenue and improve brand presence through consumer insights and market analysis of private equity owned Italian restaurants.Increased lead generation and email database 100% via strategic promotions through 25th Anniversary promotion. Managed multiple agencies to deliver dynamic and cost-effective integrated brand advertising plans, including communications across television, PR, social media, radio and interactive media.Led cross-functional teams for new product tests and multi-year rollouts, store remodels, restaurant openings, re-branding, crisis communications and cost saving initiatives. -
Brand Manager, Beverages & InnovationDunkin' Brands Jan 2004 - Jun 2006Canton, Ma, UsPromoted into role as strategic brand manager and product lead for $135 million beverage category. Charged with generating growth, new revenue, innovation and improving market share for Baskin-Robbins.Brand Manager, Beverages & InnovationDeveloped three-year strategic plan, including achieving sales and profit goals through analysis of product mix, growth platforms, trends, competition, brand positioning, equipment optimization, service levels, and pricing.Led cross-functional team of R&D, Operations to create go-to-market product strategies for innovation pipeline. -
Brand Manager, Pr And PromotionsDunkin' Brands 2004 - 2006Canton, Ma, UsLaunched new store communications strategy including PR, promotions, partnerships, and entertainment marketing.Won PMA Gold Reggie Award in 2005. Created award-winning campaigns for Baskin-Robbins product portfolio. Managed deal with DreamWorks and Shrek, with 4 agencies and 24 associates to develop cutting edge campaigns. -
Board Member: Pr Chair & Co-Chair, 2009 Boston Race For The CureSusan G. Komen Oct 2003 - 2006Dallas, Texas, UsMassachusetts Affiliate -
President And Co-FounderI-Glow.Com Jun 1999 - May 2001Founded an interactive media company that targeted the sports community of girls between 9 and 14 years of age. Focused on tween and teen market. Co-wrote business plan, pitched investors, and raised capital. Analyzed market trends to determine marketing opportunities.
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Sports MarketingUniversity Of Michigan 1998 - 2000Ann Arbor, Michigan, Us -
Wnba - Sports MarketingWashington Mystics 1997 - 1998Washington, District Of Columbia, UsSports marketing intern for WNBA, NBA and NHL team sales. -
Nba Sports MarketingWashington Wizards 1997 - 1998Washington, District Of Columbia, UsSports marketing intern for WNBA, NBA and NHL team sales. -
Nhl Sports MarketingWashington Capitals 1997 - 1998Arlington, Va, UsSports marketing intern for WNBA, NBA and NHL team sales.
Jamie E. Skills
Jamie E. Education Details
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Smith CollegeWomen'S Studies -
Cottey CollegeLiberal Arts -
Institute For Integrative NutritionInstitute For Integrative Nutrition Coaching Certificate -
Twin Falls High
Frequently Asked Questions about Jamie E.
What company does Jamie E. work for?
Jamie E. works for Shoot 360
What is Jamie E.'s role at the current company?
Jamie E.'s current role is Chief Marketing Officer.
What is Jamie E.'s email address?
Jamie E.'s email address is ja****@****ail.com
What is Jamie E.'s direct phone number?
Jamie E.'s direct phone number is +123924*****
What schools did Jamie E. attend?
Jamie E. attended Smith College, Cottey College, Institute For Integrative Nutrition, Twin Falls High.
What skills is Jamie E. known for?
Jamie E. has skills like Email Marketing, Public Relations, Marketing, Brand Management, Marketing Strategy, Marketing Communications, Advertising, Social Media Marketing, Nonprofits, Strategy, Online Marketing, Leadership.
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