Jamie Farmer-Echols, Mba Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Here, I was recruited to the position of Brand Strategy Specialist and quickly earned a promotion in 2019 to Brand Strategist Lead. I play a key role, formulating and strengthening the brand. I head up the process of translating business objectives into creative marketing strategies for brand management activities based on business objectives. Additionally, I hold full responsibility for brand messaging and planning including segmented creative budgets exceeding seven-figures. I also direct all aspects of brand messaging including leading build-out of multicultural strategy. I drive and foster collaboration and partnership across the company to engage all players, creating a brand-aware corporate environment.➥ Helped to launch the Smart Neighborhood Program, an initiative to drive enhanced energy sustainability through integrated smart technology.➥ Devise innovative marketing and communication campaigns to drive consumer engagement through product and program participation and deepen brand awareness.➥ Cultivate, strengthen, and manage vendor/3rd Party agency relationships, ensuring consistency in brand management.➥ Employ enhanced data support systems and platforms, and customized key performance indicators to accurately measure campaign success and customer engagement Scope: Marketing Strategies, Relationship Building, Vendor Management, Training & Development, Project Management, Cross Functional Teams, Key Performance Indicators (KPI), Process Improvements, Revenue Generation, Risk Management, Client Engagement, Social Media Marketing, Event Planning, Program Management

Atlanta, Georgia, Us

Detroit, Michigan, Us

In this position, I utilized creativity and solid business acumen to steer marketing and communication strategy and initiatives. I also defined and developed innovative campaigns and initiatives to strengthen the organization’s profile, build awareness objectives and services, along with deepening engagement and relationships across the community, external agencies, and business community. Additionally, I designed collateral material for agency recruitment and support initiatives.➥ Led the planning, development, and execution of agency fundraising and recruitment campaigns through sponsorship acquisition, pre- and post-event planning, and participant involvement, successfully securing $250K+ in annual revenue.Coordinated and steered execution of over 3 annual brand development initiatives through innovative and efficient marketing and communication strategic campaigns.➥ Conceived, developed, and managed implementation of a volunteer and donor retention program recognizing 600+ volunteers and donors.Scope: Database Management, Volunteer Management, Donor Relations, Brand Development, Marketing, Revenue Generation, Executive Communication, Program Management, Project Coordination, Budget Administration, Resource Allocation, Grant Review

In this role, I steered media communications and relationships including authoring and disseminating press releases to media sources. I also led the planning and execution of marketing campaigns and events, from initial conception through to post-campaign/event review and analysis; managed program budgets totaling $200K+.➥ Developed promotional collateral for Detroit-Wayne County Community Health Agency, the VCE, and the Wayne County Systems of Care.➥ Created a brand through marketing, image conception, public relations, and advertising, successfully expanding community and industry awareness of VCE, and resulting in an increase in training participation and community involvement.Scope: Program management, Market Insights & Research, Training & Development, Budget Review, Budget Management, Marketing Campaigns, Event Planning, Database Management

Richfield, Minnesota, Us

• Created positive customer experiences through consumer-centric strategies • Resolved customer concerns or complaints • Performed inventory management of departmental products• Assisted customers with needs identification and purchase completion

• Coordinated travel schedules; plan meeting agendas to ensure effective communications and public relations counseling• Provided financial budgeting services; primarily in the form of expense management • Reviewed and edited speeches; formulated press releases and reviewed ad placements• Formulated and upheld Clipbooks for client presentation and firm records• Assisted with the development of Request for Proposals (RFP’s) and client presentation

Master Of Business Administration (M.B.A.), Marketing

Bba, Marketing And Management

Biology/Biological Sciences, General