James Finlayson Email and Phone Number
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As a Digital Marketing Consultant for Wajax, a leading industrial company with 2 billion dollars in revenue, I leverage my 17+ years of digital business experience to deliver innovative and effective solutions for lead generation, campaign configuration, Salesforce automation, and data integrations.I have a proven track record of driving growth and transformation for B2B and B2C organizations, from biotechnology, industrial, to retail. Some of my key accomplishments include creating and executing a comprehensive digital marketing strategy and Salesforce implementation plan to support the successful IPO of ImmunoPrecise Antibodies. Disrupting the natural health supplement market using digital strategy and ecommerce expertise to build successful online products including the introduction of the AlgaeCal health supplement brand. I am passionate about creating value for my clients and partners by applying my skills and expertise in digital marketing, Salesforce, and MarTech solutions.
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Digital Marketing ConsultantWajax Nov 2018 - PresentCanadaDigital marketing and Salesforce consultant for Wajax. Technology solutions for a very diverse B2B industrial organization that generates 2 billion dollars in revenue from over 100 branches across Canada. Lead GenerationCampaign Configuration Salesforce AutomationPardot / Account EngagementData IntegrationsEcommerce, Product Feed Optimization -
Marketing ManagerImmunoprecise Antibodies Ltd. May 2017 - Jun 2018Vancouver And Victoria British Columbia, CanadaResponsible for planning, developing, budgeting and executing IPA’s marketing and communication strategies to successfully transform from private to public company.KEY ACCOMPLISHMENTSGlobal Brand Communication StrategyDeveloped and maintained ImmunoPrecise Investor Relations section supporting the PR efforts and legal requirements related to being a publicly traded company including the coordination of content to be published to a global family of web properties.Company Intranet Implementation Working with each department we successfully developed, built and introduced the company intranet that is now being used across the entire family of ImmunoPrecise companies including the newly acquired European partners.Salesforce.com Platform Development and IntegrationAs lead developer and Salesforce Admin I worked closely with the Sales Team, Project Managers, Finance Department and Operations to design and build a custom Salesforce environment that captures all required data from the day to day operations. -
Digital Marketing ConsultantImmunoprecise Antibodies Ltd. Dec 2016 - May 2017Vancouver, Canada AreaI was originally hired as a consultant to help ImmunoPrecise Antibodies improve their online presence as they prepared to go public. In preparation for the ImmunoPrecise IPO I introduced a comprehensive digital marketing strategy and implementation plan.Key Components of Digital Strategy:- Development of a new rebranded website and social media profiles.- Integration of marketing tools and Salesforce CRM- Lead generation campaigns to support the newly created sales teamAfter working as a consultant for 6 months ImmunoPrecise hired me full time as Marketing Manager.
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Digital Marketing Consultant - FounderFrankiefin Marketing Jan 2010 - May 2017Vancouver, Canada AreaFrankieFin Digital Marketing was my internet consulting and digital marketing agency. For seven years I provided digital marketing services and web development to clients and was able to collaborate on many great projects that all presented different challenges and required their own unique solutions.As the leader of FrankieFin Digital Marketing, I was the project manager for all clients and I performed and or coordinated all work for each of my clients. This meant that I had to build and manage a team of skilled professionals and coordinate the work for each project. This led to developing internal processes for all agency work. ranging from SEO/SEM, social media. web development. eCommerce, branding, strategy, operations, product development, start-ups and more...SOME NOTEWORTHY CLIENTS AND PROJECTS -
Brand Marketing DirectorNevistas Health Jan 2013 - Jul 2015Las Vegas, Nevada AreaProduct development, formulation, manufacturing, branding and marketing of natural supplements and skin care products. -
Internet Marketing ConsultantNevistas News Network Apr 2008 - 2014Jalisco MexicoNevistas specializes in providing quality hotel, travel and hospitality content for all stake holders in the hospitality industry. I developed strategies to reach a highly targeted niche audience and implement lead generation campaigns that covered content for the real estate, finance, publishing, and eCommerce sectors of the hospitality industry.
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Digital Marketing ConsultantBackbone Technology 2013 - 201455 East 7Th Ave Vancouver, BcI have been a friend and fan of Backbone Technology from the beginning. I have watched in awe as Backbone grew from a 3 man operation in Gastown to the full service digital agency they are today. Over the years I have been privileged with the opportunity to dig into Backbone's brilliant content management system known as "Expression". On occasion I have been brought in to work with the Backbone brain trust to improve the search engine optimization of "Expression". I hope to work with Backbone again when and if they need any SEO advice and more.- Search Engine Optimization- Comprehensive Website Audits- Web Traffic Analysis- Analytics Tracking- Search Engine Management- UX Testing- CMS Usability- Content Generationand much more -
Internet Marketing DirectorAlgaecal Inc. Aug 2005 - Jul 2012Vancouver, Canada Area- Developed and launched the AlgaeCal.com website and brought the AlgaeCal finished products to market. - Set up and managed all online marketing, and ecommerce solutions, SEO, SEM, web development and more.- Built online sales from zero to million dollar brand with majority of sales generated by ethical SEO and conversion optimization.- Introduced unknown natural ingredient to consumers and created a whole new category that is now market leader of billion dollar calcium industry.- Developed a marketing plan that resulted in major TV appearance and is now being used by many of the biggest health supplement brands in the world. (featured on the Dr Oz Show in April 2012)SKILLS & TASKS USED WHILE WORKING WITH ALGAECAL- Digital / Internet Marketing- SEO / SEM / Social Media- Paid Advertising / Targeting- Qualified Lead Generation- Email Marketing / CRM- Analytics / Data Analysis- Conversion Optimization - Branding / Digital Strategy- Ecommerce Solutions & Strategy- Content & Video Marketing- Web Development / Design- Project Management / Team Training- All Things Google- And Much More -
Online MarketingResort Weeks Jan 2005 - Jan 2007Online promotion of timeshare rentals and vacation property classifieds
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Online MarketingInternet Marketing Center Mar 2006 - Oct 2006Customer Experience Management of the internet marketing coaching program. I successfully developed and implemented a strategy and process to increase customer satisfaction and reduce program withdrawals. My work directly increased program completion and increased revenues significantly.
James Finlayson Skills
Frequently Asked Questions about James Finlayson
What company does James Finlayson work for?
James Finlayson works for Wajax
What is James Finlayson's role at the current company?
James Finlayson's current role is Digital Marketing Consultant @ Wajax | Salesforce, B2B Lead Gen, MarTech.
What is James Finlayson's email address?
James Finlayson's email address is ja****@****cal.com
What is James Finlayson's direct phone number?
James Finlayson's direct phone number is +131096*****
What skills is James Finlayson known for?
James Finlayson has skills like Seo, Lead Generation, E Commerce, Marketing Strategy, Online Marketing, Advertising, Online Advertising, Analytics, Digital Marketing, Web Development, Marketing, Ppc.
Who are James Finlayson's colleagues?
James Finlayson's colleagues are Richard Hoffart, Yelyzaveta Hrychukha, Dunovan Case, Maxime Beaudry, Donna Doherty, Richard Walsh, Matt Calbury.
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