Led a team of 71, with 12 direct reports, setting short- and long-term priorities and annual goals while adhering to budgeting, forecasting, and financial controls. This included P&L responsibility for a $185M line of business.Established and maintained high-level executive contacts with suppliers and accounts, focusing on the establishment and maintenance of strategic relationships. Conducted sales reviews with sales teams to address market-specific tactics, revise forecasts, and support the achievement of supplier priorities. Developed and implemented effective sales plans and programs to drive growth, generate revenue, and increase market share. Evaluated market activity and business intelligence to recommend action plans as required to achieve fiscal supplier goals.

Led a team of 100, with 15 direct reports, overseeing planning and development of sales programs by collaborating with business managers and GM to strategize on how best to achieve corporate objectives. This included P&L responsibility for a $206M LOB.Developed pricing strategy, implemented effective promotional strategies, trained a high-performance sales team, and helped boost corporate image. Ensured sales team had appropriate selling tools for upcoming programs by reviewing goals, sales programs, and applicable selling material and identifying any gaps. Maintained frequent presence with strategic accounts and established relationships with key decision-makers.Executed supplier key initiatives (KPI’s, executional framework, integrated programs, and robust innovation calendar). Developed and delivered marketing programs to customers, conducted monthly business reviews, analyzed customer’s business trends to achieve volume growth.Improved sales policies and practices, defined the sales cycle, created accurate job descriptions, and developed standards for customer relationship management.

Managed 9 key customers with revenue $10M+ annually, developing and delivering marketing programs to customers, monthly business reviews, analyzing customer’s trends, achieved volume growth, price, and marginal contribution growth.