Jamie G. Email & Phone Number

West Palm Beach, Fl, Us

Juno Beach, Florida, United States

Juno Beach, Florida, United States

West Palm Beach, Florida, United States

Juno Beach, Fl

Miami/Fort Lauderdale Area

Accomplishments:o Implemented and administer Tableau Online platform for accurate and timely automated executive reportingo Implemented new techniques to decrease Tableau report load times by ~50% while increasing data size by ~100%o Implemented propensity scoring which reduced lead acquisition costs by 35%o Implemented D2D targeting strategy resulting in an increase in average account margino Implemented Market segmentation based on customer behavior and demographicso Introduced new policies and procedures which reduced lead creation time by 75%o Implemented tactics which improved Direct Marketing take rates by 121%o Implemented and administered Tableau Online platform for accurate and timely automated executive reportingo Implemented Digital/Online targeting that has increased web-trafficDuties and Responsibilities:o Generate Tableau Dashboards for all levels of the organization providing various filtering capabilities, self-service, auto-distribution and updates.o Generate Tableau Data Extracts for efficient and timely automated Tableau report updates.o Manage and publish Tableau Data Extracts to ensure accurate data is shared throughout the organization using SQL and R.o Manage Tableau user groups to ensure secure access to sensitive information.o Utilize Tableau Bridge Client to ensure all Tableau Data Extracts remain current and accurate.o Implement, Maintain, and leverage robust and accurate marketing databases.o Mine Consumer databases for insights and analysis using SQL.o Manage outbound Direct Marketing Campaigns for acquisition utilizing propensity scoring.o Provide response measurement analysis for all outbound telemarketing campaigns in order to evaluate response and the NPV of targeting schemes in order make recommendations for future campaigns.o Provide data analysis for acquisition and retention efforts and provide recommendations for marketing campaigns based on analysis.

Cincinnati, Ohio

Accomplishments:* Generated Direct Marketing Targeting which increased take rates up to 141%* Introduced tactics which reduced churn by over 50%* Implemented Market segmentation based on customer behavior and demographics* Introduced application to provide key decision makers with real time data on sales, churn, and revenue Duties and Responsibilities:* Maintain and leverage robust and accurate marketing databases.* Mine Consumer databases for insights and analysis using SAS and SQL.* Create timely and accurate direct marketing list pulls for acquisition and retention targeting.* Forecast sales, churn, and marketing results for core products.* Provide response measurement analysis for all sales-based direct marketing campaigns in order to evaluate response and the NPV of targeting schemes in order make recommendations for future campaigns.* Provide data analysis for acquisition and retention efforts and provide recommendations for marketing campaigns based on analysis.

Masters, Information Systems

Bachelor Of Science (B.S.), Marketing

Bachelors, Marketing