• Work with organisations to create growth across awareness, reputation, engagement, revenues, and ROI.• These 5 goals are achieved by way of a unique 10-step 'Atlantean Approach' strategy, which moves through the key stages of: product marketing, content creation, internal & stakeholder comms, public relations, design & development, social media, direct marketing, events, advertising, and analytics.• This allows organisations to build joined-up messaging from the inside out, successfully navigating today’s ever expanding media landscape and maximising effectiveness and cost-efficiencies along the way.• Activities can be implemented on a consultancy, agency, or individual project basis, and for optimal results I work closely with clients, collaborating with individuals across departments, supporting and training internal staff wherever possible, and bringing in external freelancers where their specific skillsets can add value (e.g. developers, videographers, influencers, etc.)• Over the past 15yrs, I have worked with 75+ organisations, of varying size and sector, in numerous markets around the world, as well as white-labelling services to other agencies and associations to serve their extended networks.• Some of these clients include: Publicis Group, comScore, FIPP – The Global Media Network, The Sethi Partnership Solicitors, Schneider Electric, The University of Manchester, The Professional Publishers Association (PPA), Thornley Groves, Mixamate, IHS Ltd, Cravenhill Publishing, Bauer Media Group, Spinlet, Capella Shutters, Lovetts, Meteor PR, Association of Online Publishers (AOP), DistriPress, Winterson’s, Guildways, Your Life, Starcount, etc.• Be in press online: https://inpressonline.com

• Joined comScore in 2007 as the company’s first non-US marcoms employee, just as it was launching its IPO on the NASDAQ.• Working between London and Chicago, and reporting to numerous senior stakeholders around the world, I was responsible for all international marketing communications activities.• These were led by a content-driven approach, using comScore’s online analytics products to research and write compelling articles.• Created ‘staggered content calendar’ that proactively shop-windowed different products from week-to-week, while reacting to more general trends and stories with our own data to provide unique insights.• Some of our most popular breaking stories along the way included total number of global internet users first surpassing the 1bn mark, social media reaching 9 out of 10 UK internet users, Google’s rise to its position of complete dominance in the search market, and producing some of the world’s first ever reporting on e-commerce and combined fixed internet-mobile usage trends.• From this base all other marcoms activities flowed, including PR, SEO, social media, newsletters, webinars, events, presentations, reports, etc.• Grew international marcoms department both internally and through freelance network, integrated merged and acquired companies into group branding, and also led product marketing, internal comms, and industry relations initiatives.• Established 80% share of voice in the European business and consumer press, helped launch and grow the comScore brand in numerous markets around the world, and received 2009 Award for Outstanding Contributions to the Company.

• Worked with leading publishers, media agencies, and research bodies (e.g. ABC, IAB, GfK, TNS, BARB, RAJAR, comScore, Nielsen, etc.) to create positive stories about the UK magazine industry at large.• Key activities included writing articles, press releases, reports and marketing literature, as well as managing the PPA website and supporting senior executives from different departments with data and research.• Also acted as account manager for the National Readership Survey (NRS), organised monthly Consumer Research Committee meetings (CRC) between publishers, and supported what were then sister companies of the PPA including the Association of Online Publishers (AOP) and FIPP - The Global Media Network.• Authored ‘The Magazine Media Handbook’ - the first publication of its kind to reposition magazines as a multi-platform digital medium.

• Upon graduation from university I moved to London and began freelancing for publishers and agencies including EMAP, Bauer, Centaur, Publicis, Zenith, Haymarket, etc.• Worked in just about every capacity you can think of from editorial and copywriting, to marketing & sales, events and administrative support, etc.• And it was through this work that I met the team at the Professional Publishers Association (PPA), passed my entrance interview and exam, and went to go and work for them directly.