Marketing Coordinator
CurrentManaged direct-to-consumer online store business with annualized gross sales of $2 million.Planned and executed all marketing activities, including on-site merchandising, social media marketing, affiliate marketing, email marketing, search engine marketing and title-based/seasonal promotional offers. Reviewed web analytics, developed recommendations for store/campaign optimization, and implemented these recommendations directly or via vendor partners.Developed exclusive pre-order offers for new releases with brand marketing and production teams, exceeding revenue targets.Managed all aspects of content management for retail/wholesale catalog and promotional activity; coordinated development of assets using internal resources and external agencies.Increased social media platform followings by 50k+Planned and coordinated tradeshows around the US.
