As the Senior Director of Brand Marketing at Happy Brands, I lead the marketing department and team, driving brand growth and consumer engagement across all channels. I ensure that brand marketing guidelines are upheld consistently across all marketing and retail touchpoints, safeguarding the integrity of our identity while delivering impactful results. Spearheading a talented marketing team, I develop and execute creative seasonal campaigns for up to seven product launches annually, seamlessly aligning product innovation with compelling storytelling. My role extends to managing influencer marketing initiatives, cultivating strategic partnerships, and orchestrating consumer events to amplify brand visibility. I also oversee organic social strategy, fostering authentic connections with our community and enhancing brand loyalty. Through cross-functional collaboration and data-driven strategies, I drive Happy Brands’ mission to inspire and empower consumers.

Communicator. Connector. Coach. Cheerleader. Creative. Haley Creative is a full-service communications marketing agency serving emerging brands within the food & snack and travel & tourism spaces. As the founder of Haley Creative, I am bringing my nearly two decades of big agency experience to emerging brands that are looking to build awareness with their audience through earned and paid influencer marketing, strategic brand partnerships and brand building activities. The "creative" part of the name doesn't mean we only do digital creative, though we can certainly can and do for clients, but is meant to illustrate that our business goes beyond what a traditional creative agency or PR agency might handle. The digital space has blurred the lines of how marketing, advertising and PR work together and I'm a firm believer that if you're not working with million-dollar budgets, you need a one-stop shop that can be more efficient with your marketing budgets.

As a Vice President, Group Manager in Ketchum's Wellness Group, I worked with some of the most exciting lifestyle wellness brands. In my role as a group manager in the Los Angeles office, I served as a client director, financial manager, talent manager, and as a creative and strategic planner across several brands that intersect between wellness, beauty and tourism. My approach to creating insight-driven communications plans includes starting from data to inform a meaningful insight to shape emotional campaigns that move the needle in building brand loyalty, increasing awareness and generating sales.Before my time in the wellness division of Ketchum, I focused on food and CPG brands, leading award-winning programming for brands like Nestle and Frito-Lay. From showerheads to dolls and chips to destinations, I have experience working with brands that are trying to reach the Millennial and Gen Z markets. Awards:Ketchum and client Tourism Australia took home PR "Best in Show" honors at the annual Adrian Awards of the Hospitality Sales & Marketing Association in 2015.Interfuse and Nesquik were shortlisted for the PR Week Awards "Consumer Campaign Launch of the Year" in 2016.Positions previously held at Ketchum: Vice President (February 2016 - December 2018)Managing Account Supervisor (April 2015 - January 2016)Account Supervisor (November 2012 - March 2015)

West coast branch of St. Louis-based agency, Blick&Staff Communications which is a full-service, public relations, social media and marketing communications agency dedicated to bringing fresh thinking to a select group of clients who want to make a meaningful difference for their companies, communities and customers.While at Blick&Staff Communications, I led strategic communications plans for Energizer's portable power and household lighting divisions. From executing media/trade events to developing comprehensive integrated marketing plans, I served as the core agency leader driving business results in existing and new categories for the company.

As the director of communications, I oversaw all public relations, marketing, social media, advertising and special events for each of the company's brands. MCC Hospitality operates six restaurants throughout Los Angeles and Las Vegas; a wine label, Free Run; and a Peet's Coffee & Tea franchise in Hawaii.

As a senior account executive at JS2 Communications, I oversaw strategic campaigns for a variety of clients within Food & Beverage and Lifestyle practices. I was responsible for managing the day-to-day execution of public relations plans and garnering national and regional placements for clients. A partial list of clients include Tender Greens, Dessert Alert, ArcLight Cinemas and Pacific Theatres, The Nature Conservancy, and Le Pain Quotidien.

National, regional and local public relations campaigns for luxury lifestyle clients.While with The Donahue Group, I managed regional media relations for Westfield, media and talent relations for Rodeo Drive Committee and events for the Santa Barbara-based non-profit Dream Foundation.

While at GolinHarris, I worked on a variety of consumer accounts including DOLE, Nestle, The Ritz-Carlton, Red Rock Resort and Mattel. I supported more than 11 accounts with admin, media relations, press material development and event execution.