Jamie Herring Email & Phone Number

Bend, Or, Us

Menlo Park, Ca, Us

Content design lead for the Business Messaging GenAI team

Menlo Park, Ca, Us

Led Content Design for the Unified Inbox product in Meta Business Suite; served as CD lead in Inbox XFN leads group

Supported a team of 8 content designers across Ads Product Experiences; served as content design lead for the Ads Manager platform

Content strategy for the Ads Manager Platform team; work included direct product UX as well as developing frameworks and standards for integrating teams

Atlanta, Georgia, Us

As the content strategy team lead on Cricket Wireless's Digital Experience organization, I was charged with maintaining consistency of voice, tone, structure, and strategy across Cricket's digital applications. I also owned the strategy and wrote the copy for Cricket's ecommerce flows. I worked to develop and maintain industry-best content standards, and I continuously sought to improve our content management processes.• Maintained content style guide and created content requirements for digital pattern library• Ensured website, app, and email copy align with style guide and brand voice/tone• Owned content strategy and wrote all copy for ecommerce shop and activation flows• Collaborated with UX/UI design counterparts to create seamless experiences• Worked closely with product strategy lead to update and prioritize roadmap items• Represented the digital team in cross-channel meetings with brand, marketing, PR, training, customer care, IT, and product development• Publicized and advocated for content strategy and UX work across the organization• Attended bi-weekly meetings with digital experience product owners and discipline leads to align on upcoming projects and goals

Dallas, Tx, Us

In this role for AT&T’s newly acquired subsidiary Cricket Wireless, I created and executed content strategies for a variety of content types on cricketwireless.com. On any given day you could find me building content for interactive flows, product pages, promotional banners, marketing pages, or support articles. I also coordinated a content calendar for quarterly promotions and wrote supporting copy, and tracked content deployment from several test environments to production. ​• Coordinated content calendar for quarterly promotions and wrote supporting copy• Developed copy for interactions in ecommerce shop and activation flows• Managed content deployment within several test environments and the live site• Built and published product pages, promotional pages, and support articles• Optimized webpage copy and meta data based on SEO research• Performed UAT on various projects for scheduled web releases• Created training materials and trained new team members on internal systems, practices, and processes

Seattle, Wa, Us

During my assignment at AT&T's prepaid startup, Aio Wireless, I consulted on content strategy for the account management, support, product, promotional, and ecommerce digital channels. I generated copy for both web and app. In the months leading up to the merger with Cricket, I developed and executed a digital content strategy for optimizing and migrating support content for the new brand launch. • Created and managed sales, self service, and customer support content• Wrote and edited copy for UX interactions, flows, products, and promotions• Built and published new device and accessory product pages• Developed critical strategy for content migration during merger of two brands• Quality tested user interactions and content, managing defects and enhancements• Published news articles and maintained PR blog

In this role, I edited and curated copy for Olympic campaign deliverables, including work for the World Baseball and Softball Confederation (WBSC) and the United States Pierre de Coubertin Committee (USPCC). I managed various Olympic-related projects, handling scope, scheduling, and delivery dates, and interfacing with external project stakeholders. I also conducted research for a historical novel.• Reviewed and edited creative copy for Olympic campaign work, including digital and print materials for the WBSC Olympic bid to restore baseball to the Olympic Games• Researched and curated content for a 365-day social media campaign for the USPCC, providing content formatted for both Twitter and Facebook• Managed project scheduling and delivery for various Olympic and sports-related projects• Performed primary and secondary research for a historical novel on the Olympic Games

San José, Cr

During my time in Costa Rica, I was hired by the local tourism board of two small neighboring towns to create and execute an English language program for adults and adolescents. The program was sponsored by ALIARSE, in conjunction with the Costa Rican government’s Multilingüe program.• Developed multi-level curriculum including lesson plans, exams, and certificates of completion• Independently supervised English language program, taught classes, and handled communications with sponsoring institution and government program leads• Gave private one-on-one and small group lessons in all levels of English from beginner to advanced• Taught beginner Spanish for tourists to guests in local hotels

• Created and managed an organic cotton clothing company. • Led brand development, product design and development, and managed marketing, sales, shipping, and accounting.• Developed and implemented social media and digital marketing strategies, drafting all copy for web interfaces and managing design elements. • Conducted in-person sales pitches and handled direct mail marketing.• Represented company at various events including fashion shows, craft fairs, and holiday markets. • Secured placement of brand in 8+ sustainable fashion boutiques across the nation. • Negotiated terms of wholesale agreements as well as consignment contracts. • Interacted with clients at events and as a working member of a Co-Op Boutique.

Bachelor Of Fine Arts (B.F.A.), Ceramics, Art Education, French

International Relations And Affairs; French

Tefl Certificate, Teaching English As A Foreign Language