Strategic lead for Truist from the agency side supporting Corporate Communications and Brand as well as thought leadership for Consumer and Small Business Banking, Wealth, and Commercial, Corporate, and Institutional. Also, leads thought leadership programs for Brighthouse Financial.- Works to increase awareness of Truist as a purpose-driven organization that cares about teammates, clients, and the community through internal and external storytelling; stories can be found on Truist.com, the On Purpose newsroom, social channels, and in branches.- Develops integrated communications plans that have increased awareness and consideration scores for Truist Wealth, Commercial Banking, and Securities among prospective clients.- Supports Truist’s in-house agency to develop communications campaigns for Consumer and Small Business Banking clients and prospects.- Leads strategy for Brighthouse Financial to develop thought leadership to connect with Financial Professionals.

- Clients: Spotify, Frontify, Atlassian, Bazaarvoice, GoDaddy- Works with SaaS-focused clients to establish goals and develop content strategies to achieve those goals- Creates high-quality content including blog posts, ebooks and white papers- Develops top-of-the funnel content for clients that increases organic traffic and keyword rankings- Specializes in bottom-of-the funnel content that turns visits into actions- Uses analytics tools to measure the success of content and find opportunities to improve outcomes

- Accounts: Purina, Naturex Pharmaceuticals, Smartypants Vitamins, MYCHANIC- Principal point of contact for assigned accounts, responsible for building long-term client relationships and anticipating client needs- Developed content strategy and managed execution for assigned clients- Wrote high-quality content including blogs, ebooks, case studies, bylined articles, white papers, press releases and annual reports- Lead media relations efforts that generated local and national media coverage- Planned and executed client events and represented clients at trade shows including CES, SEMA, Natural Products Expo, and SelectUSA Investment Summit

- Developed integrated communications plans for Fortune 500 voluntary benefits company to spread awareness of benefits products to internal and external audiences- Utilized market research, customer insights, competitive intelligence and internal business plans to create marketing and communications campaigns - Created high-quality written materials including press releases, white papers, bylined articles, blog entries, corporate social responsibility reports and brand brochures- Developed key metrics to ensure effectiveness of communication initiatives- Part of a cross-functional team who worked to develop a consistent digital and social media strategy for all of Unum’s national and international businesses and offices

Account: Denny’s- Account lead responsible for partnering with the client as well as creative and print production departments to develop, execute and distribute merchandising materials to meet company marketing goals for national campaigns and test projects- Coordinated product photo shoots with art directors, food photographers, food stylists and set designers across the country- Proofed each printed item including multiple price and language variations prior to final production and distribution online and in store- Maintained client budgets and mentored junior employees

Accounts: Stanley Furniture, Checkers & Rally’s Restaurants, Boar’s Head, Arbor Networks- Functioned as account lead and oversaw execution of between 15-20 concurrent marketing initiatives including online advertisements, websites, mobile sites, social media destinations, print advertisements, special events and media kits - Worked cross functionally with clients’ partner agencies to deploy integrated advertising campaigns- Conducted qualitative and quantitative research to gain insights on clients’ customer base to guide marketing strategy- Developed and managed annual marketing budgets- Managed junior staff

Accounts: Kumon, SunTrust Bank, CSC, CSX, Hanes Hosiery, BASF and Dickies- Developed digital strategies to achieve business goals for current and potential clients- Functioned as account lead for digital-only clients, which entailed managing campaigns from briefing through launch and analysis- Developed analytics reports to assess and optimize marketing engagements- Served as office subject matter expert for social media programs- Wrote high-quality materials including long-form and short-form content and feature stories for clients’ online presences

Accounts: Wachovia, EMBARQ, SunTrust Bank, Ryka, Ensure- Worked with media and account service teams to develop integrated external communications programs- Researched trends, statistics and competitive data for clients- Wrote high-quality materials including press releases, bylined articles, fact sheets, pitch letters, audio news release scripts, Q&As and talking points- Planned and executed internal and external events