I managed the marketing launch of the first business analytics product at Leafly called Insights. Using the framework I authored and implemented, we successfully launched on schedule, trained the sales/AM teams prior to the release of the product, coordinated marketing campaigns for new sales, retention, and upselling, and saw sales starting on day one. During my tenure, I developed messaging frameworks for our business lines, product lines, and major features which informed marketing materials, campaigns, and sales collateral. I also partnered with the sales teams to update outdated sales materials including pitch decks and sales sheets and contributed to the enhancement of our B2B website. My team instituted a legal collection process for testimonials and case studies. My team also developed a methodology for identifying and collecting our total addressable market which was used by senior leadership.

I managed GovWin IQ, one of the many powerful products in the Deltek portfolio, which is the premiere solution that enables businesses to manage opportunities, pursue bids more effectively, and plan strategically to get ahead. I worked to continuously improve messaging and positioning of GovWin IQ, rollout new features, and develop content to support our acquisition and retention efforts. In addition, I created and managed the marketing plan for the Onvia customer migration to GovWin IQ in 2018. Successes/Feedback:- Launched new product-focused pages on Deltek.com with 15% inc. in traffic and converting more quality leads consistently since Feb 2019 | "Yes, converted opportunity in 3 days - nice work!" - BD Manager- Managed marketing plans and training for Onvia customer migrations throughout 2018/9 | "Thank you making this so easy for us." - CSM Manager- Developed new consistent content with updated messaging and positioning | "This document looks amazing. I was literally able to grab portions from it and put it right into my presentation." - SVP- Guided the content development for in-product messaging and self-service help | "She shows values of collaboration, customer-focus, innovation, and passion. She is great to work with and obviously cares about making sure the IQ site is setup best to support the customer." - Engagement ManagerOnvia was acquired by Deltek at the end of 2017 and I officially joined the Deltek product marketing team in January 2018. While at Onvia: I developed and implemented product and customer-focused marketing plans through data-analysis and customer feedback. In my 11 months prior to acquisition (by Deltek) I implemented new content, campaigns, and training to retain, upsell, and winback customers bringing in close to $500k in closed won business and 30% of leads directly attributed to marketing. In addition, I managed customer transition marketing to our updated software, Onvia 8, and ran surveys to collect feedback.

I worked with the organization to build a better client experience through educational experiences. I built a marketing plan that included content, client experiences, and analytics to better predict the needs of prospects and clients.

I worked with the organization to create tools that support targeted marketing strategies. WorkforceTactix is an informational resource for our current clients and future clients. Properly providing information in a easily accessible format is an important part of managing your employee benefits platform on an employee and employer level.

I worked with all size employers to assist with their benefit needs at both the employer and employee level. Using a proactive, holistic approach, I assisted clients in creating a benefit strategy for both the short and long-term.