- Implemented innovative B2B and B2C marketing strategies, significantly increasing revenue while collaborating with executive leadership to align marketing objectives with business goals.- Established VRS’s brand identity and product positioning across all marketing channels, enhancing brand recognition and fostering loyalty through consistent messaging and content development.- Designed and executed data-driven, multi-channel campaigns to optimize lead generation and customer engagement.- Authored digital and print marketing content to successfully launch 60+ products and drive product adoption.- Led a team of five marketing professionals including designers, event and sales professionals, surpassing growth targets by fostering cross-functional collaboration.- Drove growth by cross-selling products to existing partners and developing referral programs, Increasing revenue and business reach.- Built and nurtured strong relationships with cross-functional teams, ensuring effective collaboration between marketing, sales, supply chain, and IT teams to drive marketing strategies.- Designed and promoted a SaaS-like partner portal, improving user experience and functionality, improving portal usage and generating product purchases. - Recognized with the VMX Vetty Award for Best Integrated Marketing Campaign, outperforming industry competitors such as Zoetis, Boehringer Ingelheim Animal Health, and Merck.- Led product launch planning, overseeing creative campaign development and market research to align with brand positioning and ensure successful go-to-market execution.

• Executed the launch of dozens of products through a unified marketing approach and strategic content creation, achieving a 48% adoption rate within the first year.• Elevated multi-channel sales across diverse target audiences by crafting compelling copy and producing persuasive creative assets, resulting in significant revenue growth.• Revamped the company website, increasing pet owner engagement and online ordering via improved functionality and compelling communications.• Launched a professional portal to drive corporate sales through targeted content development and a focus on interactive product education and wholesale ordering.

• Orchestrated symposiums for C-Suite level attendees of industry-leading pharmaceutical stakeholders by recruiting speakers, conducting in-depth research on healthcare trends, and cultivating relationships with pharmaceutical clients.

• Successfully recruited and led a network of collaborating physicians nationwide to launch healthcare clinics at Walgreens.• Drove a significant increase in physician engagement by revamping the online portal, producing engaging welcome materials, and crafting impactful external communications.

• Effectively led multi-channel marketing campaigns, significantly increasing donations and enhancing brand awareness.• Developed and implemented a comprehensive public relations (PR) strategy by managing media interviews and schedules for major events.

• Expertly coordinated events for listed companies on the New York Stock Exchange, collaborating effectively with C-level executives, government officials, and industry leaders.

Public Relations Coordinator, InStyle Magazine | New York, NYPublic Relations Assistant, VH1 | New York, NYGraphic Designer, Cozen O’Connor | Philadelphia, PAProject Manager, Unreal Marketing Solutions | Philadelphia, PA