Revolutionizing the wholesale telecom termination market one DePIN node at a time.

Metacade's mission is to elevate the onchain gaming experience for players, builders, and investors by delivering exceptional games and cutting-edge tools and services in the web3 industry.

I’ve collaborated with L+R, one of my favorite agencies, for over a decade. Their consistent delivery of top-notch work has always impressed me. Our collaboration began while I was an executive consultant for the mobile app startup, Bond (later acquired by NASDAQ: NWL). Since then, we've tackled projects of all sizes around the world, many of which have been award-winning, focusing on applied design and emerging technologies. In my current position, I advise their executive team and manage top accounts where I can contribute my expertise and network. I cherish the collaborative spirit of our relationship. It's an honor to be seen as a mentor by their talented team.

Nick and Jenna’s vision for a Web3 digital sci-fi universe of art, music, and games struck a chord with me. I met the founders at an early reveal of their Web3 game. We connected over the gameplay, dynamic art style, and the passion behind their vision. I've always been a fan of space and independent developers. As a strategic advisor, I share my knowledge of video games, SaaS, and the creator economy. I leverage personal relationships with industry experts who can provide guidance and help build consensus for product, marketing, and sales direction. It’s exciting to leverage cutting-edge technology and pioneer new models of product design that require innovative marketing strategies and new acquisition funnels..

Even since I met the founder, Petrit Berisha, I feel like I’ve been run over by the Web3 train. It’s inspiring to witness the rise of this thriving media business covering the intersection of Web3 and sports, fashion, and games. I am proud to facilitate the ongoing strategic partnership with L+R and to collaborate in marketing and producing an annual series of invite-only, curated networking events, ’Clubhouse’ and ‘Social.’ These events are held in NY, London, Europe, and Dubai. We focus on elevating the in-person experience, engendering trust and a spirit of collaboration, allowing for free-flowing conversations and the production of novel ideas and new collaborations.

MarTech, Sales Enablement, Lead Gen, Content Marketing, SEO, and AI for portfolio brands Braeburn Whisky, Cask 88, and Dekantā

Advisor to Portal Foundation

Collaborated with multiple stakeholders, strategic partners, and affiliates to establish a global product strategy. Conducted brand audit, implemented social media programming grid, and optimized existing content for SEO. Inspired the product and engineering teams to improve workflows with agile methodology, a product outcome roadmap, improved useability testing, and automated notification messaging for new product features. Redesigned UX and UI, releasing new features, increasing MAU retention, leading to 8% growth in MRR. Supported the product team in the development and product launch of a custom checkout cart, billing portal, and Shopify e-commerce store, improving growth in ARR. Created a new web app and oversaw the product launch of ‘KwikState powered by NuCalm.’ Leveraged market research, data analysis, and AI to create GTM campaigns targeting customers in North America, APAC, and EMEA with a content mix of SEO, email, blogs, video, notification messaging, and experiential events.Introduced CRM workflow automation, transformed onboarding emails, implemented satisfaction surveys, reduced support ticket backlog, and increased 5-star app store reviews, improving overall Net Promoter Score. Leveraged AI tools for copy and asset creation, reducing costs and accelerating time to market for new features.

Used negotiation tactics to successfully sell The Gamer Agency and SA Studios Gaming division to Engine Shop.Employed strategic business approach to triple client base, creating new products and go-to-market strategies for sports properties and consumer brands, including Major League Soccer, Major League Baseball, National Hockey League, Mercedes Benz, Anheuser Busch, and The Leukemia & Lymphoma Society.

Originated and operated 'eMLS,' a new commercial property for Major League Soccer. Collaborated with leadership, clubs, sponsors, athletes, and content creators, leading the design and production of esports league operations and go-to-market strategies, including large-scale events, live stream broadcasts, and creator content. Served as Head of Studio for The Gamer Agency, managing the Microsoft Esports and Gaming Studio at the Microsoft Flagship Store, 5th Avenue. Evangelized leadership's vision, enhanced product quality, and reduced production timelines and budget costs by transforming productivity across a large cross-functional team of 50+ engineers, creatives, and production staff and originated 400 hours of live stream programming on Mixer. Served. as Chief Product Officer for Keek, an online social sharing video platform. Implemented staff morale improvement tactics, revitalized multi-platform product design, and improved feature quality. Achieved 74% growth in video views, a 17% increase in monthly video creation, and enhanced app store reviews from 3.5 to 4.5.Consulted with multiple mobile game publishers, providing strategy and research on game economies, F2P business models, ASO, conversion tactics, and LTV retention and growth. Clients included Playscape and Kiwi.

Originated, developed, and successfully marketed 'Def Jam Rapstar,' a hip-hop music karaoke video game published on PlayStation, Xbox, and Switch. Fostered collaborative partnerships with National Dog Show, Purina, and NBC to create "Dog Show Friends."Originated F2P skateboard game, developed in Unity with a third-party developer.Originated F2P third-person shooter' Cement Factory,' developed in Unity with a third-party developer.

Evangelized company vision and culture globally, leading product development across a matrix of 1000 team members, directly contributing to increased shareholder value and raising the company's valuation to $2 Billion.Oversaw all studio acquisitions, software development, and cinematic production of bestselling video games, including Grand Theft Auto, Max Payne, Bully, Warriors, and Red Dead Revolver.Led the publishing of Take Two's budget title series with 3rd party developers, including Gathering Of Developers. Credited in over 85 video games (Producer, Exec Producer, VP of Development) and awarded a BAFTA for 'Lifetime Achievement in Video Games.'Recruited world-class talent, identified cutting-edge tech, and led the development of RAGE, a proprietary game engine shared across the organization.Negotiated and directed multimillion-dollar 'exclusive' content for video game cutscenes, marketing materials, and sales assets, including celebrity voiceovers.