Jamie Kober Email and Phone Number

Provide direction in ensuring that the Harley-Davidson brand is fortified and appropriately leveraged in targeting different customer segments. Lead teams in creative development of marketing collateral for print, digital, television, and radio. Manage U.S. marketing budget of $48M, and serve as chief liaison in managing business relationships with key industry partners. Track and monitor success indicators, and produce analytic reports for senior management. ** Drove the seamless integration of multi-channel programs to ensure the company's effectiveness in reaching the right audiences, with the right message, at the right time, and through the proper channels.** Provided strong leadership in driving critical process improvements, including enhancements in inter-team communication and a new process and calendar for tracking U.S.-based marketing programs to ensure alignment across channels, teams, partners, and stakeholders.

Progressed through a series of marketing leadership roles in supporting key merchandise, brand, and category initiatives for Kohl's Department Stores and kohls.com. Directed 5-person team in development and execution of multi-channel marketing campaigns to fortify company brand and increase sales across Kohl's mens, footwear, cosmetics, jewelry, and accessory product lines. Assertively researched market trends, historical sales data, customer feedback and insights, and utilized data to develop comprehensive, multifaceted marketing, event-based, and brand-specific plans. Developed category-specific direct mail, identified target audiences, and executed campaigns. Administered annual marketing budget of $2 million and $10 million in vendor co-op. Managed relationships with creative agency partners. Performed daily sales analysis, and adjusted marketing plans accordingly. Onboarded, trained, coached, and developed new marketing associates. ** Successfully executed campaigns that delivered over $4 billion in annual sales.** Skillfully managed Kohl's business relationships and collaborative marketing efforts with more than 60 national brand partners, including Nike, Dockers, Haggar, New Balance, Keds, Converse, Skechers, Bliss, Elizabeth Arden, and Lorac.** Conceptualized and implemented an enhanced go-to-market strategy for Kohl's cosmetic, jewelry, and mens product lines. The new approach allowed for targeted customer communication. ** Studied customer insights and competitor activities to formulate a more effective strategy for seasonal marketing. The strategy focused on aligning direct mail campaigns with consumer buying habits / patterns during the holiday season. ** Provided senior Merchandising executives with sound, trusted advisement on marketing and product strategy to drive their business forward.

Led teams in executing high-impact marketing strategies in support of key merchandise, brand, category, and E-commerce initiatives that consistently delivered over $1.5 billion in annual sales.** Served in pivotal role as marketing lead for all products and categories featured on kohls.com.** Partnered with IT in effort to improve functionality of kohls.com site.** Led development of digital strategy and marketing plans for Black Friday and Cyber Monday. ** Provided tactical support in implementing marketing strategies for new, high-profile brands, including Rock and Republic, Jennifer Lopez, and Princess Vera Wang. ** Key contributor in integrating Kohl's digital marketing plans with the overall seasonal marketing planning process and strategy--ensuring a coordinated and seamless approach. ** Established and managed productive relationships with kohls.com national brand partners.