Jamie Koller Email & Phone Number

Austria

Vienna, Austria

Leading clients on data-driven digital marketing transformation from strategy to execution.

Cape Town, Western Cape, South Africa

The K Collective is a boutique agency, specialising in influencer-driven content marketing. With a platform-first approach, we create ads that fit into the context of social media, to fully embrace the power of influencer marketing.My role involved developing influencer strategies and creating content that natively merges brand narratives with user-generated content.Key Developments: - Built and managed social communities with an audience averaging 1.2 million organic impressions a month. - Strategised and managed 200+ influencer campaigns across Instagram, TikTok, and YouTube.

Cape Town Area, South Africa

I was responsible for guiding advertisers' digital transformation to obtain the most out of their marketing efforts, with the help of Google's technology. This involved developing digital media strategies, implementing programmatic advertising technology and ensuring successful campaign execution whilst engaging with a team of performance media managers to achieve our clients goals.Key Developments:- Consulted on the largest FMCG retailer in Africa to launch a local grocery delivery application. I was responsible for their Google Marketing Platform onboarding, digital media strategy, tracking and attribution. - Assisted them in achieving over 1.5 million app downloads with the go-to-market strategy.

Cape Town Area, South Africa

I was responsible for mentoring a team of technology advisors. During this time, I took on the responsibility of developing and conducting various Google Marketing Platform training modules for both clients (UK, DACH & SA regions) and internally.Key Developments:- Trained 30+ marketing teams on programmatic display advertising best practices and campaign management.

Cape Town Area, South Africa

I was responsible for assisting our clients (Northern, Central Europe & UK) with, implementing and troubleshooting Google Marketing Platform technology.Key Developments: - Proactively identified an opportunity with an automated brand safety solution and pioneered the implementation. This resulted in us assisting our clients avoid thousands of unfavourable advertising placements and protect their brands reputation.- Obtained Google GMP Certifications.

Cape Town Area, South Africa

I was responsible for managing programmatic campaigns across a variety of demand-side platforms (DSPs) for clients such as Adidas, Nike, Nissan, Pepsi, and Budget Insurance. Key Developments:- Alongside campaign optimisation, I implemented additional tracking leading to deeper insights, audience generation and informed targeting strategies. This assisted us in achieving increased performance and ROI for our clients, resulting in increased revenue for the business and I was subsequently made responsible for one of the key accounts.

Cape Town Area, South Africa

I was responsible for the reporting and data visualisation of programmatic campaigns. This is where my data-driven approach to advertising was born.Key Developments:- The internship was initially set to commence for a 6 month period, however, upon review of my performance, I was promoted to a permanent position within the first 3 months.

Bachelor'S Degree In Commerce (B-Com), Specialising In Marketing Management

Completed bachelor's degree at Varsity College, the Independent Institute of Education.

Bachelor'S Degree, Business Administration And Management, General

Completed two years at the University of South Africa, later transferring to marketing specialisation.

Education record

National Senior Certificate, Bachelor's grade.