-Define, plan and manage execution of integrated demand generation programs including email campaigns, online ads, SEO/SEM, website, social media, trade shows, webinars, events, and more. -Identify, develop, and manage execution of ABM campaigns to support Sales, working cross functionally with Opportunity Managers (SDRs) and Sales Reps. -Manage global team of campaign managers dedicated to demand generation and Account Based Marketing (ABM) tied directly to pipeline goals

-Develop, tailor, test, launch, and measure demand generation marketing programs, including emails, webcasts, content syndication, digital ads, and 3rd party programs.-Leverage Marketo marketing automation and Salesforce.com CRM systems.-Analyze the performance of programs and manage lead scoring, routing, and follow-up.-Manage territory database development, standards, and cleanliness for territory portfolio accounts.-Work in partnership with global marketing to leverage thought leadership, content, and brand assets into programs and campaigns within territory.-Conduct regular calls with sales to gather input, provide feedback, and share ideas and new ways to engage with local customers and prospects across multiple titles/roles/functions.-Develop a territory plan around target accounts (new and existing) to include thought leadership initiatives and demand generation programs for lead creation, lead nurturing, and customer marketing with clear objectives and outcomes defined.-Identify, manage, and coordinate resources, and measure effectiveness of territory-specific events. -Drive the planning, pre-event promotion, project management, creative execution, and post-event follow up.-Work with counterparts—Lead Managers—to optimize quantity/quality targets for nurtured leads and ensure effective, timely follow up.-Measure, analyze, and report on the contribution of marketing influenced demand creation activities to sales pipeline.

• Support company revenue targets by executing campaigns on demand generation calendar.• Utilize marketing automation platform to create email campaigns, landing pages, nurture campaigns, and workflows. • Work with outside vendors including SEM agency to execute PPC and online advertising campaigns and overall strategy. • Support email and landing page optimization.• Write campaign copy for emails, landing pages, online ads and more. • Contribute to campaign reporting and provide recommendations on how to improve campaign effectiveness.

• Responsible for prospect-facing demand generation programs, including planning the scope of campaigns, coordinating content creation, execution and measurement.• Manage lead generation project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, including scheduling, design, production and distribution.• Develop program plan documents that articulate details such as objectives, target audience, key message, project plans, initiatives, program sequencing, metrics and opportunities.• Compile performance data from campaigns to measure success and incorporate best practices in future campaigns.• Develop and test pilot Nurture programs• Incorporate best practices into email marketing campaign programs in order to develop, test, and optimize.

Responsible for Field Marketing and Events. •Built, implemented and managed all field marketing programs in the US and UK.•Created the 2013 event plan, executed all show orders and created ongoing processes. •Responsible for $180K+ annual budget for field marketing events.

Responsible for Healthcare Vertical and Partner Marketing demand generation programs. Served as liaison for all marketing event strategies. Analyzed and reported on key performance indicators (KPIs) for campaigns within Eloqua and Salesforce.com. •Managed marketing road shows that drove $50K in new sales opportunities.•Executed healthcare marketing program that generated 10% increase in new leads.•Responsible for $145K annual budget for healthcare marketing and SMB events.

Developed and organized program plans across a variety of channels including: events, email and direct mail campaigns, messaging, webcasts, sales communications, and more.•Promoted to program specialist as a result of performance in this role.•Streamlined promotional materials inventory process including orders through third-party vendors.•Represented the company at marketing events as well as managed logistics prior to events.•Managed a partner and customer webcast series to drive demand•Assisted in the creation of new messaging and roll-out to sales