Jamie Latty Email & Phone Number

Spring Valley, Ca

An executive level position reporting directly to both President and CEO. Focused on successful daily operations and decision making primarily within Sales & Marketing but also across all areas of the company to ensure consistent communication and collaboration throughout. Highlights;• Increased sales by 19% year on year 2016 - 2017. • Shaped the brand message of all b2b and b2c sales and marketing activities• Maintained a consistent 40% GP by setting appropriate pricing levels, negotiating material costs and implementing process improvements. • Merged sales and marketing teams with successful implementation of Hubspot Inbound Marketing & CRM.• Oversaw launch of award-winning Goodtime Banjo Ukulele model in 2014, as well as numerous other products.• Significantly bolstered brand awareness by shifting marketing practices from a heavy emphasis on print based media, to digital, utilizing Google Adwords, Google Analytics and other digital monitoring platforms.• Redefined our product launch process and maximizing product exposure through traditional and non-traditional media. • Joined forces with Hewlett Packard by securing cross branding partnership with as part of their line of SME inspired products.• Runner-up in the WTO and ICC “Small Business Going Global Video Challenge” in December 2017.• Strategized and created multiple forms of inbound focused digital content, including video, blog articles, infographics, incorporating SEO best practices. • Nurtured and encouraged a truly collaborative environment across all areas the organization.• Inbound Certified by Hubspot. Other Responsibilities;• Developed and executed b2b and b2c marketing campaigns.• Identified and introduced banjo to new and exciting demographics in the face of a very traditional market.• Led and motivated a team of eight direct employees and multiple colleagues.• Prepared press releases, blog articles, website copy.• Contributed to annual catalog layout and content

San Diego, California, United States

Responsible for all club communication of registration, game times, team awards, practice schedules in person, via email (Mailchimp) and all social media platforms. Liaise with professional athletes to arrange club meetings, clinics etc, including US Olympians Naya Tapper and Cody Melphy.

San Diego, California, United States

Freelance role, overseeing all early marketing elements of the innovative startup guitar manufacturer. I managed multiple projects with vendors for website design, video and photography, social media. Additionally, I facilitated paid media with travel-specific traditional media, as well as earned media in popular industry publications.

East Grinstead, United Kingdom

An account management position focusing on the sales, marketing and logistics of 18 leading musical instrument brands to over 67 distributors throughout Europe, Middle East, Russia and Africa. Highlights;• Managed key accounts with the best performing department in Europe in 2010• Increased annual sales by 7% from 2008-2009, despite a worldwide economic recession.• Integrated nine additional brands, following Fender’s purchase of renowned musical instrument distributor KMC Music in 2008 as well as the licensed European distribution of Taylor Guitars• Successful introduction of several key products to key accounts.• Introduction and transition of key new distributors, most notably in Turkey, UAE and MoroccoResponsibilities;• Develop strategies to achieve and exceed daily, monthly and annual budgets and targets • Create and implement periodic promotions based on budget figures and margin available• Represented over 20 household brands including Fender®, Squier®, Taylor Guitars, Jackson®, and Gretsch®.• Provided sales and marketing assets to distributors needed to represent the brands and gain market share in their territories • Prospected distribution customers in new and existing territories.• Organized European clinic/demo tours for US artists including Greg Koch, Marcus Miller and Megadeth• Attended worldwide trade shows to hold one on one meetings with existing and potential customers• Traveling to territories including Italy, Slovenia, Croatia, United Arab Emirates (UAE), US and Germany to gain firsthand experience with their market and economic situation

East Grinstead, Uk

First point of contact for service related enquiries (warranty & technical support, returns, spare parts) for 600+ Fender authorised dealers as well as end user consumers -Handled all service related complaints and concerns from Fender dealers and consumers-Gained thorough knowledge of warranty policies in the UK and continual enforcement of these policies-Liaised with all DSM's, Sales, Marketing, Logistics and Financial departments, as well as key personnel within Fender Europe and Fender USA-Produced quarterly service reports which allowed us to analyse key information such as dealer/product return patterns, financial comparisons and any emerging product issues-Developed excellent understanding of the Fender product and brand, its history and the marketplace

A fund raising campaign set up by myself and a long term friend looking to raise money for Cancer Research UK (non-profit) in a way that simply had not been done. The idea is that musicians register to "busk" in the streets of England with any money collected being donated to CRUK. Beginning in 2007, the first three years saw substantial growth. It became a national campaign in only its second year before we achieved our main goal of CRUK taking it on as a full time event in early 2011. In 2010, we were awarded the CRUK Flame of Hope Award for Innovation.

Ba (Hons), International Hospitality Management

International Hospitality Management

Education record