Digital Communications Coordinator
Current-Receive training through Lightful’s 6-month BRIDGE program to design and implement Make Us Visible’s digital strategy, setting goals to build and activate MUV’s online community-Consistently create and schedule Instagram and Facebook page content highlighting the work of state chapters to encourage donations and volunteering +In 4 months, achieved a 44% increase in accounts reached per month on IG and 5.8x increase in accounts reached per month on FB-Analyze social media audience characteristics to create content that better meets audience’s interests-Designed and implemented Giving Tuesday 2023 social media campaign that successfully encouraged users to donate-Revamp website layout to better communicate MUV’s mission, work, and how visitors can get involved (in progress)-Design and implement donor stewardship plan and email marketing-Regularly communicate with state chapters to gather photo/video content and provide guidance on their social media and communication needs-Fulfill design needs for education and fundraising materials to make them visually appealing