Increased marketing effectiveness, employee teamwork, customer retention andmarket visibility through brand positioning, product marketing and communication tooldevelopmentManaged and led complete company rebrand, including the development andimplementation of new logos, website, corporate brochure, product literature andmarketing, trade show displays, advertising, presentations and other marketing collateralCreated and implemented integrated marketing communications plan for productdevelopment and annual internal and external communicationsEstablished and led the marketing communications department with direct reportsresponsible for graphic design, technical illustrations, and other proposal support activities;provided feedback for professional developmentTechnical translator and copywriter for product literature, press releases and othercommunication channelsManaged relationships with vendors, agencies and media

Managed creation of Remmele brand and ongoing administration of its integrity in brochures, tech sheets, website, trade show displays and other internal and external marketing collateralCoordinated all aspects of Remmele’s communication plan including sales team newsletter, press releases, rep reports, giveaways, photo shoots and trade showsDesigned and maintained marketing performance reports, opportunity tracking dashboards and competitor scorecards Responsible for all aspects of off-site biennial sales meeting for 80+ members of the Remmele sales team, including budget, coordination of facilities and agendaLiaison between Remmele, external vendors and sales representatives

Administered email campaign directed to existing Conseco clients: design layout, scripting and results trackingCorporate Website search engine optimization responsibilityPrimary marketing support to 63 Internal Loan Officers, including budget allocation, approval, monitoring and reportingManaged accounts with third party vendors