Jamie Padilla Email & Phone Number

Driving strategic growth of National Power Brand portfolio. Building Rabble Wines, FitVine Wines, and Allegro Cellars into the most loved brands for the next generation of consumers.

• Managed Rabble Wines and Allegro Cellars to ensure they broke through with consumer targets and continued to grow faster than the category• Developed and implemented national programming, including the first large-scale experiential event in brand history which sampled 500+ target consumers, generated 1MM+ impressions, lead to the highest velocity month, landed chain placements, and ultimately drove focus market growth• Drove insight-led innovation with a new Rabble SKU, achieving all first year KPIs within two months• Developed five-year commercial strategic plan and target retailer strategy in conjunction with CMO, CSO, and National Accounts team

• Developed and implemented channel-specific trade programs for the entire National Brand portfolio targeting National Accounts, independent liquor, and on-premise channels• Managed presence on all digital platforms, delivering over $1MM in revenue• Owned research, proposal, and implementation of new PIM/DAM/Syndication software to make assets more accessible to internal and external stakeholders, and have control over the digital shelf during hyper-growth of ecomm channel• Relaunched Allegro Cellars, owning everything from brand planning to agency onboarding to execution strategy

• Drafted and designed email communication sent to two key groups, generating 20% average open rate• Led website redesign targeting improved consumer experience and functionality • Project managed, wrote, and designed program books—coordinated printer, advertisers, and community partners• Launched Instagram page and reinvigorated Facebook• Wrote press releases and served as point person for media requests

Los Angeles, Ca

• Project managed direct mail campaigns and print ad production, working with printers, designers, and agency partners• Decreased project turnaround time by an average of 50% and dramatically reduced consultant fees by designing many print and digital communications in-house• Developed CAP Speakers Bureau which was determined by senior leadership to comprise 8% of department goals• Researched, designed, and wrote presentation for CAP Board Member to present at industry conference

Los Angeles, Ca

• Initial one-semester internship supporting Digital Marketing Manager was extended to a full year, then to full-time employment reporting to the Vice President of Marketing. Each role was newly created and customized.• Composed emails, blog posts, articles and other marketing collateral targeted to 12,000 physician members and over 20,000 prospects• Developed and designed Board of Directors presentation materials for Vice President of Marketing• Supported sales team by writing and designing invitations to promote events, tradeshows, and presentations• Enhanced corporate partnership with 13 medical associations by streamlining distribution of print/digital content