Jamie Reed Email & Phone Number

Helped multiple companies launch their eCommerce and OmniChannel efforts, while providing training to existing team members and agencies. Some aspects are individual contributor, some are guiding a team.Tactics used include: SEO / SEM, Merchandising, Pricing / P&L, Agency Management, Account Management, Catalog Development, Seasonal Promotion Product Selection and Pricing Recommendations, CRMCategories include:Home Decor: Improved Google SERP ranking from 4th and 5th spot to 1st / 2nd spot and taught the team how to maintain. Tactics used: keyword research, SEO, SEM, blog post content curation, FAQ schemaDisinfectants / Cleaning Supplies: Taught company how to launch their business on Amazon, properly merchandise their product pages, and set-up and manage paid advertising campaigns. Paper Products / Food Service (towels, plates, cups, etc): Showed team how to better merchandise their products to compete with established big names, result was an improvement in search result ranking, leading to increased sales.Retailers: Amazon, Walmart, Costco, WayfairOTC pharmaceutical products: Taught company how to launch their business on Amazon and other marketplaces, properly merchandise their product pages, and set-up and manage paid advertising campaigns. Led in-store seasonal promotional activities.Coffee: managed seasonal promotions both in-store and online.Retailers: Amazon, Walmart, Costco

Emerson is an $18B manufacturer of products in multiple categories: Electronics, Energy, Life Sciences, Food & Beverage, Oil & Gas, Mining, Packaging, Medical, Chemical. My work covers both Retail and Commercial channelsLed digital content overhaul which included: vetting and implementation of product information management software solution (PIM), creating data / content creation process and revamping our content itselfCreated the company's first dynamic global sales forecast for all international business unit leads, and implemented procedures to ensure it is updated (and accurate) on a monthly basisProvided marketplace training to team of eCommerce Directors and Managers which resulted in growing AMS acquired sales by over 825%, while reducing ACoSDeveloped new product launch process which improved out speed to market by 3 months per productUses data to identify gaps in our product catalog and bring these new products to marketManages Amazon relationship and negotiation of new contract (Gold level of service)Vets and manages agency / saas partnersSkills used: Creating 1, 3, and 5 year Business Plans, Forecasting, P&L Creation and Management, Sales Reporting, Merchandising, KPI Creation and Measurement, Pricing Strategy and Analysis, Contract Negotiation, New Product Development, Category Management, Vendor Management, Catalog Development, Sku Rationalization, Employee Training, Team Development, Setting Team Goals and Strategic Vision, Account Management, Improving Operational Efficiencies

Middleburg Heights, Oh, Us

Barrette Outdoor Living is a manufacturer of fencing and railing products made from wood, metal and vinyl. Sold exclusively through private label for big-box retailers, and through pro channels.Doubled eCommerce sales while also increasing catalog and store sales by improving digital merchandising to simplify the customer's shopping journeyDefines KPIs and digital merchandising strategies - resulting in 68% increased conversion rate, 48% increase in pageviewsDeveloped new process for content management and dissemination which improved content quality and speed to market by 6 monthsSkills used: Omni-Channel Marketing, eCommerce, In-Store Merchandising, Digital Merchandising, Agency Management, Online Marketing, Digital Marketing, SEO, Content Strategy, Problem Solving, Building Business Cases, Private Label

Cuyahoga Falls, Ohio, Us

WiredViews is a digital agency specializing in creating custom B2B and Direct-to-Consumer eCommerce websites. Industries include: retail, grocery, consumer product goods, education, non-profit.Created online shopping experiences for clients including advising on technology, merchandising, UX and content strategy for desktop and mobile eCommerce sitesLed client engagement / discovery process and project planning, sold design and technology ideas to clients, provided project management from discovery and UX through QA testing and delivery, ensuring projects fulfilled business requirementsSkills used: Client Engagement, Digital Consulting, Project Planning, Project Management, Client Discovery, User Experience / UX, Customer Experience / CX, eCommerce, Digital Merchandising, Web Merchandising, Online Marketing, Digital Marketing, Content Strategy, SEO, Payments, Project Delivery, QA, Site Analytics, Client Presentations, Landing Page Optimization, A/B Testing

Aurora, Oh, Us

TCP is a manufacturer of energy efficient lighting selling under its own brand name and private label for some of the world's largest retailers.Conducted market research, focus groups, cost analysis and analyzed consumer trends, used these insights to develop selling, pricing, merchandising and go-to-market strategiesSkills used: Retail Channel Marketing, Merchandising, Private Label, Entrepreneurial Thinking, Brand Creation, Creative Problem Solving, Global Marketing, P&L, Creative Direction, Agency Management, Packaging, Content Creation, International Marketing, Client Presentations, Project Management, New Product Launch, Pricing Strategy and Analysis

Las Vegas, Nv, Us

Launched eLearning website aimed at providing training to retail associates, scope included UX, project management, client management, content strategy and developmentLaunched co-branded selling campaign within clients' stores to share costs and resources amongst multiple vendors resulting in 40% increase in salesRetail Marketing, Client Presentations, White Papers, Agency Management, User Experience / UX, Customer Experience, CX, Project Management

Project managed outside agency to maintain website which included: maintaining events calendar, updating splash pages to feature promotions and special eventsNegotiated promotional partnerships between vendors to promote events and share costs

Art Direction, Graphic Design, Client Services, Project Management, New Employee Training and Process Implementation