Jamie Waugh Luke Email & Phone Number

• Create story-based campaigns to increase community brand love, engagement and conversion.• Clients: TIME, Fortune, Money, Investopedia, Travel & Leisure, Food + Wine, Architectural Digest, Condé Nast Traveler, CHANEL, Tiffany & Co, Publicis, Gracious Home, Elizabeth Arden, StriVectin.

Greater New York City Area

• Lead creative ideation and execution for story-based brand campaigns in business, innovation, sustainability, lifestyle, wellness, tech, family, finance, and pet categories representing $5MM+ annually in native content revenue. • Develop content distribution and communications strategies to align with client KPIs.• Create articles, videos, digital microsites, social messaging and other content with diverse roster of production partners, on budget.• Innovate storytelling platforms… Show more • Lead creative ideation and execution for story-based brand campaigns in business, innovation, sustainability, lifestyle, wellness, tech, family, finance, and pet categories representing $5MM+ annually in native content revenue. • Develop content distribution and communications strategies to align with client KPIs.• Create articles, videos, digital microsites, social messaging and other content with diverse roster of production partners, on budget.• Innovate storytelling platforms that maximize time spent, page view and engagement metrics. • Hire and manage freelance writers, editors, directors, and designers. • Collaborate with clients, marketing, editorial, sales, and digital product. Show less

Greater New York City Area

• Led this department of DailyCandy that served as the publisher's in-house creative agency (clients: American Express, BlueSky, Levi's, Dove, others). • Executed all content for commerce pages, ad-sponsored emails and social media and banner ad campaigns in the DailyCandy voice, with respect to advertiser branding. • Strategized monetizeable content ideas with sales development team.• Built Facebook and Pinterest channels for greater potential revenue: grew Pinterest audience from… Show more • Led this department of DailyCandy that served as the publisher's in-house creative agency (clients: American Express, BlueSky, Levi's, Dove, others). • Executed all content for commerce pages, ad-sponsored emails and social media and banner ad campaigns in the DailyCandy voice, with respect to advertiser branding. • Strategized monetizeable content ideas with sales development team.• Built Facebook and Pinterest channels for greater potential revenue: grew Pinterest audience from 0-2100+ in one week. • Hired and managed staff of four editors and 15+ writers with a focus on voice, efficiency and process. • Developed TV commerce copy for Bravo, Style and E! through zeebox second screen app.• Collaborated with marketing, PR, sales and product to develop ad content and track analytics using Omniture.• Collaborated with product and development teams on new Beta site for DailyCandy ecommerce. Show less

• Launched the site as the editorial director. Created brand voice, style guide, editorial team structure and process for the launch of this e-comm website selling luxury experiences in cuisine, shopping, beauty, health and lifestyle. • Implemented branded content strategies for partners including Virgin Airlines, Godiva Chocolates and Wall Street Journal in collaboration with business development, legal and PR.• Monitored email analytics for open and CTO rates and site conversion for… Show more • Launched the site as the editorial director. Created brand voice, style guide, editorial team structure and process for the launch of this e-comm website selling luxury experiences in cuisine, shopping, beauty, health and lifestyle. • Implemented branded content strategies for partners including Virgin Airlines, Godiva Chocolates and Wall Street Journal in collaboration with business development, legal and PR.• Monitored email analytics for open and CTO rates and site conversion for content best practices.• Edited, recruited and managed editorial team and freelance writers in ten markets. • Promoted to Content Director from Editorial Director in spring 2011 to manage photo as well as the editorial department, and help develop photo style with Photo Editors. Show less

• Modernized the voice of the oldest existing retailer in the USA. • Wrote print and web content, beginning with product research for technical and aesthetic specs of all products. • Launched content and voice for Brooks Brothers Fleece children's line.• Left for compelling offer from Gilt Groupe.

• Covered New York City area design and architecture trends.• Researched Brooklyn design market and independent modern and vintage retailers, specializing in mid-century modern design. • Left to accept full-time job for Brooks Brothers.

Greater New York City Area

• Hired as one of two writers to write all content for this e-commerce incubator's retail clients in the advent of online retail. Position terminated around the time the company lost its funding. • Brainstormed and developed commerce-driving content programs according to client creative briefs in collaboration with an Information Architect, Product Engineers, and Business Development.• Clients: ULTA, Dick's Sports, Waterford.

New York

• Hired to assist CNNewsstand anchor Willow Bay on long-form news shows CNNewsstand: Entertainment Weekly and CNNewsstand: Fortune, learning the news business from the ground up. • Promoted to Production Assistant to help with all elements of story development and production: researched stories, wrote interview questions, traveled to shoots, helped with post-production on AVID technology.

Greater New York City Area

Ba, Journalism, French

Activities and Societies: French fluency diploma at the Universite de Strasbourg. Graduated Cum Laude.

Ma, Creative Writing

Graduated Cum Laude. Wrote masters' thesis with advisor Hubert Selby. Worked as the assistant to Syd Field.