Jamie Mammen Email & Phone Number

Peoria, Il, Us

Peoria, Il, Us

Peoria, Il, Us

* Responsible for day-to-day marketing operations, integrated marketing campaigns, brand awareness and event marketing* Provide thought leadership on marketing-related trends and topics in consultative role across multiple product lines for tactical email and direct mail practices for marketing automation, newsletters, product updates and product launches* Mentor and supervise junior employees fostering their professional growth and career development* Act as subject matter expert, providing strategic guidance on customer-centric marketing initiatives across multiple product lines using data metrics and analytics to drive future action* Represented RLI in 2023 Peoria Area Chamber of Commerce Community Leadership School resulting in community leadership opportunities to lead and influence

Peoria, Il, Us

Bloomington, Illinois, Us

* Selected as lead analyst for large-scale 2020 auto rate reduction tactical plan. Developed multiple tactics with separate creative versions of direct mail and email as well as Paid Display digital messaging, Agent Social Media and Paid Social Media content targeting over 16 million auto households* Instrumental in Marketing contributions to telematics program Enterprise goals through consistent customer-focused strategy development, tactical planning and evaluation * Provided Marketing department support as a member of the weather or natural disaster-related Catastrophe Response Team with strategic messaging recommendations and decision-making influence to executive leadership* Developed a holistic customer messaging approach for self-service features for State Farm mobile application, online registration and enablement * Managed customer retention agent-focused program email campaign as key-contact for third-party vendor and internal data source business partners

Bloomington, Illinois, Us

* Facilitated strategic relationship manager role with external franchise partners resulting in gain of 15% in first 18 months* Consulted with product line business partners on business lines growth-specific targets for sponsorship events resulting in agent business leads* Provided leadership and other partners with strategic plan information related to business lines

Peoria, Illinois, Us

* Assisted in departmental strategic initiatives aimed at enhancing customer program performance & marketing initiatives, focusing primarily on Lowe’s, The Home Depot and Tractor Supply accounts through weekly & monthly in-depth analysis of Point-of-Sales history and current inventories. * Implemented a consumer-focused market test for Key Account, comprised of complete market analysis for farm type and three year Point-of-Sale history to create strategic recommendations for Key Account. Project has resulted in 50% gain in POS Comp.*Traveled to Key Account meetings to provide explanation and analysis summaries to buying and logistical teams.

Mt. Prospect, Il, Us

* Played a key role in managing Walmart Inc. accounts includes departments within Walmart Stores US and Sam’s Club US & Puerto Rico* Prepared and analyzed weekly category POS data reporting for both Bosch internal teams but also the Walmart lawn and garden buying team* Coordinated efforts with marketing product managers and graphic designers for line review preparations including, but not limited to, packaging and product needs, line item potential based on POS trend and line logic* Implemented Walmart-required packaging sustainability requirements* Gained additional item placement at Key Account resulting in 33% incremental sales gain over previous season

• Successfully launched 17 heat-and-serve entrée SKUs• Assumed responsibilities of brand manager for over a year• Developed product performance standardized reporting systems • Developed all brand and sales communication materials• Implemented annual strategic plan for Flavoré and other RMH brands (including sales, strategies and P & L monitoring)

Sterling, Il, Us

• Assisted buyer in managing 11 finelines with 84 sku’s in 23 different modulars and traits• Analyzed overall business and made recommendations regarding Walmart’s business, industry trends, marketplace changes, and suppliers’ performance

Sterling, Il, Us

• Assisted in development and implementation of new product introduction to the market• Helped achieve market share growth of Consumer Clipper category from 34% to 41%

Bachelor Of Arts, Business Administration/Public Relations

Diploma