Marketing Director
Steadfast.Net
• Built Steadfast marketing department from scratch, including content planning, composition and execution across all channels, including inbound, channel, digital, and print.• Oversaw company events, including logistics, marketing materials, promotions, and guest experience; manages teams at trade shows, caterers, sales team, and management.• Created new company website with a focus on clear, concise content and search engine optimization (SEO); continually updates and performs A/B testing of new content to optimize traffic.• Analyzed sales and marketing data from the CRM, Google Analytics, and Google AdWords to track marketing ROI.• Managed content creation, including presentations, sell sheets, battlecards, email campaigns, landing pages, trade shows, company blogs, and social media (Twitter, Facebook, Google+, LinkedIn), for both inbound and channel partner teams.• Built and maintained relationships with company partners, vendors, and clients, adding value through meaningful communication and logistics.