Jamie Mcduell Email & Phone Number

London, England, United Kingdom

As a strategic marketing leader at Alter Domus, specialize in driving market penetration and product visibility, particularly in SaaS, AI, and ML solutions for asset managers. My experience spans from leading go-to-market campaigns to overseeing complex acquisitions and brand transformations.My main success here was crafting a comprehensive marketing strategy that accelerated market entry for a new division, focusing on the promotion of cutting-edge technologies. By revamping the brand narrative through thought leadership and tech-driven product campaigns, I led a multi-functional team to achieve significant gains, including a 600% increase in website engagement and a 50% rise in leads. One campaign alone generated $500k in sales potential while optimizing sales outreach, saving reps over 15 hours per week.Another major success of mine was steering the marketing integration during the acquisition of Solvas, completing the process within two months despite scope changes. This involved a full rebranding effort, new product literature, and a website overhaul, resulting in 80% customer engagement and record media exposure.In addition, I co-directed the rebuild of the alterdomus.com website, driving a 50-place jump in Google rankings for major keywords through refined content, CMS, and SEO strategies.I further enhanced team capabilities by instituting cross-training, setting measurable KPIs, and formalizing operational frameworks to streamline onboarding and training processes. This structured approach to team development helped improve performance and fostered data-driven persona development for more targeted marketing strategies.

London, England, United Kingdom

Here, I revitalized marketing and engagement strategies to amplify visibility for market-leading research tailored to top-tier banks, governments, and corporations. Built and led the marketing team for the division to drive results.One of my key contributions here was developing an integrated marketing framework in collaboration with the Head of Events, aligning high-profile industry events with targeted campaigns. This strategy boosted client attendance and produced impactful post-event content, significantly increasing engagement.Moreover, I transitioned all marketing efforts in-house, saving $300k annually by shifting graphic development to internal teams. Optimized team capabilities by training them to master video and audio tools for seamless content creation and distribution.

London, United Kingdom

Promoted From: Associate Director of Marketing & Product Strategy (January 2016 – April 2018)I was brought on board as Moody’s first digital expert, tasked with revolutionizing content creation and playing a pivotal role in the data-based transformation of CreditView. Managing a product development budget of up to $2M, I helped steer the $700M product’s adoption and retention strategy.During my tenure, I was recruited to spearhead the creation of Moody’s first suite of programmatic digital content, including infographics, videos, and podcasts. I shaped the marketing strategy to match consumer preferences, ensuring high engagement through tailored content.As a key change driver, I developed and presented business cases that promoted a shift toward digital product promotion. This initiative resulted in a staggering 6000% increase in engagement for the average product campaign.Additionally, I expanded the sales pipeline by growing website leads by 10% and increasing LinkedIn followers by 20%, utilizing a robust social strategy to connect with target audiences.

Promoted From: Managing Editor of Web Content (January 2008 – June 2014) & Senior Editor of Web Content (January 2001 - December 2008)My tenure here included managing the website editorial and marketing functions for the commodities division, collaborating closely with a global team of 450 editorial staff and a broader marketing group to enhance client and prospect engagement.As an early adopter of digital content mediums and digital marketing in the early 2000s, I revolutionized brand communications. This resulted in doubling website traffic to 1.2M monthly visits, making it the most engaged commodities website globally.Through a transformation of the website and the integration of editorial thought leadership, I increased yearly quality leads from 5% to over 50%. This was achieved by fostering collaboration between marketing, editorial, product development, and UX teams.Moreover, I authored the company’s first-ever playbook for social media marketing and content development, driving a 500% increase in traffic referrals while influencing key stakeholders with clear ROI metrics.I also led the creation of thousands of infographics, videos, and podcasts, including the Capitol Crude podcast, which garnered regular downloads from the US government, high-profile investors, and industry leaders. This work earned the prestigious Jesse H. Neal Award.

London Area, United Kingdom

London Area, United Kingdom