Seasoned Head of Marketing with over 20 years of leadership experience, I’ve consistently driven marketing impact and business growth by identifying key opportunities and transforming brand and communication strategies. As a leader in enterprise-wide transformations, I specialize in integrating technology and driving client-centric strategies to elevate business growth and market positioning. With experience at Alter Domus, Moody’s, and Standard & Poor’s, I have a proven track record of driving impactful results.CULTURAL TRANSFORMATION: For example, at Alter Domus, I spearheaded an organizational pivot towards a client-first approach by developing marketing protocols, refining user experiences, and launching key products. These efforts led to a 50% growth in lead generation and a 600% jump in content interaction, fundamentally elevating the client experience.REVENUE GENERATION: I drive high-volume profit growth. At Moody’s, for instance, I helped re-build CreditView, a $700M product, by translating user requirements into actionable product improvements and delivering a multi-channel branding campaign. This resulted in 99% contract renewals, even with a 25% price hike, and contributed an additional $60M in revenue. My strategic direction also earned global recognition with two GTM award nominations. MARKET LEADERSHIP: At the same time, I strengthened market positioning for Moody’s by leading four high-impact campaigns that transformed content strategy and increased client engagement by over 50%. These campaigns boosted paywalled content views to 130,000 and enhanced our companies position as global thought leaders in credit markets. KEY HIGHLIGHTS: - Redesigned alterdomus.com’s service hierarchy to eliminate confusion between brand, products, technology, and service features; collaborated with 55 experts over 2 months.- Grew client engagement by ghostwriting thought leadership for C-level executives, including the CEO, CTO, Head of Commercial, and founding partners. - Aligned CreditView with market needs by revamping thematic content pages, simplifying research, and integrating digital content into the product.I thrive on delivering success across multi-million-dollar business units by developing targeted marketing strategies and engagement plans. If that’s what you’re looking for, email me at jamie.mcduell@gmail.com.Key Skills: Multi-Channel Marketing | Consumer Communication & Engagement | Website Design & Traffic Optimization | Enterprise-Wide Change Management | Continuous Process Improvement
Listed skills include Social Media Expert, Web Usability, Editing, Social Media, and 24 others.