Planning and Channel Strategy department head and member of agency Executive Team. Lead process and development of integrated marketing plans across all client accounts. Regularly identify and create new agency service offerings based on client and industry demands and determine the methodology, team training, pricing and promotion. Build complete channel strategy plans that define the media mix, message focus and content needs and identify the metrics to monitor for success. • Created the Discovering Your Customer Journey Program to provide clients with a complete look at the motivators, channels and content their audience needs at each stage of their journey and what must be done to keep them on the purchase path to their brand• Led the creation of the Digital practice area for the agency, determining staffing, service offerings and pricing model• Developed B2B and B2C influencer programs as a marketable capability • Created multiple digital toolkits for internal teams to leverage for client solutions such as B2B buyer journey mapping guide, SME auditing program, social media strategy guide, social media crisis guide, content mapping automation tools and ROI tracker to monitor impact of channel programs • Consult regularly with clients on social media crisis and management addressing real-time issues and development of response policies.• Facilitate collaboration within client organizations between sales, marketing, product development and IT teams to build integrated lead generation and nurturing programs.• Support employee development through ongoing presentations and workshops, POV sharing of emerging trends and perspective for adoption and daily team mentorship • Regular thought leadership contributor to agency blogs, videos, live events and host of Think About It Podcast, akhia’s podcast about all things marketing

Previously New Media Strategies, known as the largest social media agency in the world and one of the first companies to strictly focus on social as a form of advertising.Managed $3.5M budget and national cross-functional team of 15+ individuals. Direct managed 4 employees. Developed, executed and sold social and digital plans exceeding goals for enterprise clients.• Developed first of its kind POEM strategy to drive in-store redemptions of digital offers, helping Hallmark surpass holiday season sales goal by 24%.• Created CRM campaign for Hallmark to re-engage with non-active rewards members; initial efforts delivered 16% engagement increase.• Grew Beiersdorf (Aquaphor, Eucerin, NIVEA and NIVEA for Men) account to become agency’s largest piece of business and served as strategic advisor on Beiersdorf marketing panel alongside renowned agencies such as Draft FCB and Carat.• Managed Eucerin’s “Put the Health of your Skin First” social media campaign and tour across America, securing more than 1 million pledges and 920K Facebook “Likes” while maintaining 99% retention rate and highest engagement rate among competitors.• Reversed online Eucerin conversation from couponing and samples to Skin First campaign discussion and received Social Media Initiative Award by min Integrated Marketing.• Championed online customer service model for Eucerin to maintain online negative sentiment level of 1% or less. Program was nominated for Mashable’s Best Social Media Customer Service Award.

Recognized as one of the nation’s premier full-service communications and public affairs firms. Strategic marketing developer and decision maker for all branding, research initiatives, advertising, marketing opportunities and creative direction for Susan Davis International and its clients.• Led development and implementation of brand positioning and communication initiatives for the Defense Center of Excellence, Veterans Health Administration and Foundation Fighting Blindness.• Educated staff on the changing media landscape and provided recommendations on use of social media to achieve success for clients.• Provided creative direction and developed campaigns, increasing program awareness and promoting consumer response.

Northeast Ohio’s largest integrated marketing communications agency with more than 120 employees.Managed $400K budget and led team of 12+ Account Executives, Project Managers and creative staff. Direct managed 3 employees. Managed and executed integrated marketing communications campaigns for MTD, Nestlé Beverage, Akron Children’s Hospital, Alcoa and Bendix Commercial Vehicle Systems. • Implemented Nestlé’s first social media campaign, Lactose Tolerance, resulting in more than 21M impressions.• Coordinated Nestlé’s Lactose Tolerance Campaign Headquarters event in NYC and drove more than 8K visitors.• Led new business pitch to win MTD’s Yard Man business, valued at $200K.• Repositioned MTD’s Yard Man marketing campaign and leveraged its NASCAR® sponsorship to refocus communications and impressions on target audience.• Managed Akron Children’s Hospital marketing program coordinating development and execution of all print, outdoor, TV and digital creative.• Organized site architecture and launched new websites for Alcoa, Bendix, Yard Man, Goodyear ATV and Dunlop ATV.• Curated content for Alcoa’s website and sales training materials and managed annual trade show events.

Reported to President for research projects, crisis communication and crisis management procedures. Managed public and internal communications while maintaining client, customer and employee relationships. Researched compliance with state and federal laws and worked with Department of Transportation in reporting safety issues.• Selected to work on marketing team to enhance company’s brand image, serving as communication liaison between off-site employees and customers.• Developed advertising strategies and created media lists throughout various states to optimize sales and profits and regain lost customers through use of informative surveys and questionnaires increasing orders by 17%.• Created “Customer Watch Program” to protect, monitor and save “at-risk” customer accounts, improving customer relations and company’s image.• Wrote reorganization plan for Customer Call Center during restructuring period, increasing communication and efficiency with customers.• Instituted communication procedures for off-site and corporate employees, regaining trust and strengthen communications across team.